VIRGIN KING TEXT ONLY EB
eBook - ePub

VIRGIN KING TEXT ONLY EB

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

VIRGIN KING TEXT ONLY EB

About this book

First published in 1994 and now available as an ebook.

This edition does not include illustrations.

Richard Branson is unique among today's folk heroes. Which other self-made British billionaire could lay claim to the highest esteem of our school children? Which other company chairman could be referred to by former BA Chairman Lord King as a 'pirate', having launched an airline largely on the profits of a pop song, and then go on to strike terror into the hearts of Coca-Cola and Pepsi by repackaging a branded cola? Only Branson. He is the everyman entrepreneur of our times: half marketing genius, half motivational wizard.

'Virgin King' explains how Branson started a mail-order record business in 1969 and ended up with a corporate conglomerate and riches beyond his dreams today. In the first fully independent, unauthorised account of one of the great success stories of our time, Tim Jackson reveals how a public-school drop-out has found the key to presenting aggressive business acumen with a friendly face. 'Virgin King' is the compelling history of both a private business empire and the man at its centre.

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Yes, you can access VIRGIN KING TEXT ONLY EB by Tim Jackson in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Biografías de negocios. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Title Page
  2. Copyright
  3. Dedication
  4. Contents
  5. Prologue: Concealing the Art
  6. 1. 1969: Easy Work, Good Money
  7. 2. One Per Cent of Tubular Bells
  8. 3. Broken Bottles
  9. 4. Media Mogul
  10. 5. Do You Really Want to Hurt Me?
  11. 6. Dear Randolph
  12. 7. To Market, To Market
  13. 8. ‘Too Liberal a Use of the Lawyers’
  14. 9. The Little Boys and Their Boats
  15. 10. Hales and the Lionheart
  16. 11. Enlightened Capitalism
  17. 12. ‘I’ve Got to Believe You’re Serious about It’
  18. 13. Hot Air
  19. 14. Flying Across Two Oceans
  20. 15. Recovery in Woodstock Street
  21. 16. A Man of Property
  22. 17. Branson Succumbs to Takeover Fever
  23. 18. Loos, Booze and Upper Class
  24. 19. The Price of Privacy
  25. 20. Playing at Retailing
  26. 21. How John Thornton Earned His $3m
  27. 22. The BA Bonus
  28. 23. Heathrow Airport and the Slot Machine
  29. 24. A Matter of Timing
  30. 25. The £40m Wager
  31. Epilogue
  32. Keep Reading
  33. Chronology
  34. Index
  35. Acknowledgements
  36. About the Author
  37. Other Books By
  38. About the Publisher