48-HOUR START-UP EB
eBook - ePub

48-HOUR START-UP EB

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

48-HOUR START-UP EB

About this book

Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.

Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn't cost a fortune?

In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.

By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:

  • Come up with a business idea without the guesswork
  • Create a kick-ass brand, website and on-line marketing campaign
  • Promote your product

48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for

  • Young entrepreneurs
  • Students learning about start-ups
  • Established entrepreneurs looking for shortcuts
  • Teams within corporates who want to create a more innovative and competitive environment

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Yes, you can access 48-HOUR START-UP EB by Fraser Doherty MBE in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Title Page
  2. Copyright
  3. Dedication
  4. Contents
  5. Author’s Note
  6. Foreword – The 48-Hour Start-Up Philosophy
  7. 1 One Weekend
  8. 2 Coming Up with an Idea
  9. 3 A Journey of a Thousand Miles …
  10. 4 The Product
  11. 5 Creating a Kick-Ass Brand
  12. 6 Dot.com from Day One
  13. 7 Finding Your First Customer
  14. 8 What Next?
  15. 9 Resources, Links, Tools, Places to Go, Things to Read
  16. Acknowledgements
  17. About the Author
  18. About the Publisher