eBook - ePub
Research Frontiers on the International Marketing Strategies of Chinese Brands
Zuohao Hu, Xi Chen, Zhilin Yang, Zuohao Hu, Xi Chen, Zhilin Yang
This is a test
Share book
- 208 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Research Frontiers on the International Marketing Strategies of Chinese Brands
Zuohao Hu, Xi Chen, Zhilin Yang, Zuohao Hu, Xi Chen, Zhilin Yang
Book details
Table of contents
Citations
About This Book
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Frequently asked questions
How do I cancel my subscription?
Can/how do I download books?
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
What is the difference between the pricing plans?
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
What is Perlego?
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Do you support text-to-speech?
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Is Research Frontiers on the International Marketing Strategies of Chinese Brands an online PDF/ePUB?
Yes, you can access Research Frontiers on the International Marketing Strategies of Chinese Brands by Zuohao Hu, Xi Chen, Zhilin Yang, Zuohao Hu, Xi Chen, Zhilin Yang in PDF and/or ePUB format, as well as other popular books in Commerce & Commerce Général. We have over one million books available in our catalogue for you to explore.