1 Methodological Approach
This is a study of everyday life. It is sociological in particular and social science in general.
What is everyday life? Everyday life is the life lived day to day by all individuals in society. It involves physical maintenance, such as eating, bathing, and dressing. It includes mental exercises, such as reading, speaking, and writing. It encompasses social engagements, from verbal communication, material exchange, and cooperative activity to productive labor. Everyday life is repetitive: people do the same things every day. It is also afresh: each day is a different day in life. Everyday life is routine: people follow similar schedules or sequences from day to day. It is exciting as well: challenges may arise unexpectedly, whereas breakthroughs can come by huge surprise. Everyday life is trivial: people fill most of their day with unimportant activities. It is critical, too: one may say words, make decisions, or perform acts on any particular day that impact not only the life of various individuals, but also the fate of an organization, a community, or a country. Most important, everyday life is all about how each and every individual lives, how society sustains, how the world exists, how history unfolds, and how human civilizations progress.
Is there any sociology or sociological significance in everyday life? Sociology is the study of society. Specifically, it inquires what makes society, what sustains society, and what changes society. Everyday life entails acts and activities by individuals in all different settings. It hence affords an abundance of sociological knowledge as how individuals congregate, creating social forces, forming social institutions, and maintaining social momentums, or how society dictates, molding individual minds, moderating individual acts, and cultivating individual roles (Goffman 1959; Rogers 1984; Adler, Adler, and Fontana 1987; Bourdieu 1987, 1990; Larkin 1988; Bourdieu and Wacquant 1992; Moore 1992; Green 2000; Sutherland 2000; Certeau 2002; Highmore 2002a, 2011; Droit 2003; Freud 2003; Caproni 2004; Meyer 2006; Sheringham 2006; Hardie 2008; Lefebvre 2008; Mauk and Metz 2009; Douglas 2010; Sue 2010; Myers 2011; Sommers 2011; Brinkmann 2012; Inglis and Thorpe 2012).
From a methodological point of view, the question is then this: what approach, scheme, or tool is appropriate and necessary to fetch sociological knowledge from everyday life?
OBSERVATION AND EXPERIENCE
Observation is both a natural way to view and an indispensable tool to study everyday life. Experience, in comparison, is broader, larger, and more general. It not only provides a background against which everyday life unfolds under observation or without notice, but also serves as a storage where information about everyday life accumulates from observation and other sources (Rauhut and Winter 2010; Bakeman and Quera 2011; Callan and Reed 2011; Hanzel 2011; Isaacowitz and Stanley 2011; Bold 2012; Brinkmann 2012).
The Subject
The subject of everyday life observation and experience is a person who possesses specific demographic characteristics, lives in particular social settings, and owns certain levels of observing and experiencing skills or proficiencies.
In terms of demographics, younger people may adventure into extraordinary activities for intense observation, while older people can benefit from a greater variety of perspectives for a balanced experience. Men take notice of things that women tend to miss in their observation. Over the history of the United States of America, whites enjoy social dominance as blacks struggle to cope with slavery, segregation, marginalization, and various other forms of discrimination. In the melting pot of any cosmopolitan city, different ethnic groups may still seek to keep their respectively cultured ways of life. Most important, people divide and differentiate by levels of education, categories of employment, amounts of income, and standards of living or lifestyles. A well-trained individual is likely to work in an air-conditioned office, while people with no or little education tend to labor in an environment with exposure to various natural and unnatural hazards. Farmers in the countryside may to a large extent live on the crops they grow, while skilled workers in the city can relatively freely participate in the consumer market with the cash income they earn from industrial employment. A homeless person can relate stories of living in poverty, whereas perhaps only a millionaire may have lived experiences to boast about flying in first-class cabins, staying at luxury resorts, dining in upscale restaurants, playing over the best golf courses, and visiting significant tourist sites around the world.
With respect to social settings, there are comparisons between mansions and apartments, affluent communities and poor neighborhoods, private schools and public educational institutions, comfortable offices and harsh working conditions, high-paying professions and labor-intensive occupations, upscale lifestyles and low standards of living, or in more summary terms, among upper, middle, and lower social classes. Observation is limited to a situation just as experience remains lodged in social settings. Individuals living in one social setting may never have the opportunity to observe and experience things typical of another social setting. For example, only people who have flown private jets, attended public schools, stayed in hostels, or lived a luxury lifestyle can recollect real and valid observations about each of those particular social settings in their experience. There are, however, people who are able to cross-observe different settings by way of work or a change in life. For example, a lower-class woman works as a maid in an upper-class family, a university professor studies homeless drug addicts, and a person breaks through different social class barriers to become a wealthy and powerful member of his or her society.
Regarding observing skills and experiencing proficiencies, age, maturity, training, and occupation can all make a difference. Older people may see more out of the ordinary simply because they have observed more events and experienced a greater variety of things in their life. A trained social scientist can generalize something from the extraordinary in academic research just as a physician or psychiatrist can make a diagnosis on the basis of a patient’s symptoms in medicine. Overall, as one progresses in one’s profession, lifestyle, and social environment, one is likely to attain certain levels of skills or proficiencies to observe and experience various nuances of everyday life, from the matter of quality, justice, or meaningfulness to the issue of quantity, insufficiency, or significance.
This study follows Alibaba as an everyday life regular or representative. Cases are identified in his commonsensical eyes or through his normal observation and experience. By measure of personal characteristics, Alibaba is a middle-age nonwhite man living in the United States with his wife, daughter, and son. He was born and raised in a foreign country, where he received his bachelor’s degree. He came to the United States to pursue advanced study in his early twenties and has been living in America with professional employment since graduation. Alibaba visits the country of his birth regularly and has traveled to different parts of the world because of work as well as for leisure. In terms of mobility through social strata, Alibaba worked on odd low-paying jobs while in school. He and his family shared a small apartment with another family, lived in a side unit when his wife worked as a live-in housekeeper for a wealthy family, and even stayed in a low-income housing compound for a period of time. Now, the Alibabas live in their own two-story house in a well-off suburb, just like many other middle-class families throughout the suburban community.
Alibaba’s attention to discrimination relates directly to his experience in various everyday life settings, especially at work, as a member of a racial-ethnic minority in the United States. He knows too well from his own experience that he does not receive the same level of recognition, compensation, and respect for the things he does the same as members of the majority and that to enjoy an amount of attention, benefit, or reward the same as members of the majority, he usually has to do a lot more. Also, it ought to be pointed out that in observation of specific situations of discrimination, Alibaba as a well-educated individual is often sharper, more to the point, and more transcendental from his own circumstance than any regular everyday life actor or role-player.
The Object
The object of observation and experience can be people, things, and their interconnections at particular times and in specific settings. A member of an ethnic minority, a resident making trouble in a local community, a developed country taking advantage of an undeveloped nation in the world, and a particular case of discrimination or victimization are all objects under observation and in experience by individuals from society to society.
An object is by definition in itself and by itself. In other words, it exists in independence from any subject of observation and experience. For example, a white person remains white whether he or she is being observed. Employees not treated equally in an organization, customers ripped off by businesses in the marketplace, or poor countries shortchanged by wealthy nations over international trade can be measured, compared, and documented with data, whether those things are being experienced.
In effect, however, an object is often inseparable from the subject it involves. A person is white with social significance because he or she is perceived, treated, and experienced as white in a society where race matters. People, groups, or organizations faring differently in social exchanges are normally or abnormally let go without notice. A situation of discriminations is questioned, investigated, and substantiated with numbers or evidence only when the subjects concerned feel strong about it, present it somewhere, and insist that it be handled one way or the other.
In this study, all the cases described are general. Each can happen anytime when similar people and things converge. Each may stay as a typical, representative, and universal occurrence above and beyond the original circumstance in which it takes place or is experienced by a particular individual. On the other hand, all the cases presented are specific. Some might have appeared trivial if it had not invoked a strong feeling in Alibaba’s experience. Some could have never surfaced if it had not become clearly noticeable under Alibaba’s observation. Of course, Alibaba observes and experiences as a unique person with all his personal and social peculiarities.
The Process
Observation and experience in everyday life are participant-centered. They begin, stay, and end up with everyday life participants. When nonparticipant observation is designed, it still has to be implemented with individual participants through their specific activities in different everyday life settings.
Observation and experience in everyday life are natural occurrences in either structured or nonstructured formats. Structurally, everyday life observation takes place in institutional settings such as family, workplace, and community, while everyday life experience accumulates through stages of life from childhood to adolescence to adulthood and by categories such as personal life, professional career, and social relationship. In the meantime, life is essentially spontaneous. Individuals can say and do things without planning and preparation. People may have to deal with issues in shock and surprise. Observation must therefore follow the pulse or the rhythm of life as it flows naturally from day to day. Structure for the purpose of research is to be seen only after life crystallizes into shapes and residues.
In this study, observer Alibaba is not a trained social scientist. He observes life as he lives it. There is no special design, planning, or effort made for purposes other than life. Sometimes, Alibaba attempts to replicate times and settings in order to observe something again. He talks to people in similar situations in order to confirm something he has observed. He makes generalizations when he observes something consistently from time to time or from place to place. However, all these acts are natural, either out of personal curiosity or for the sake of social adaptation in his everyday life. In terms of adaptive survival, for example, he can remain calm, prepared, and effective when he knows something is likely to happen under certain circumstance.
The Outcome
For most people, observation and experience from everyday life remain in everyday life. The effect of previous experiences feeding on future observations is natural, becoming automatically part of individual development, growth, and maturation. In content, certain experiences may orient one to certain situations for observation of similar things or accumulation of similar experiences. In other words, observation tends to expand and extend itself in the same line, whereas experience is likely to enrich and fulfill itself on the same track. More generally, one is a product of one’s own social experience. By measure of skills, attention to something may cause one’s interest to observe and experience it. Repeated observations can sharpen one’s skills to see greater details from phenomenal occurrences, while years of experience may afford one to discern more subtleties using common cues and clues. As expressed succinctly in the old saying, experience matters.
Beyond individuals, some may write diaries, some may tell stories, and a few may publish autobiographies about their personal observations and experiences. When all these records and recollections are shared and spread, individual acts and deeds will then translate into social consequences. People learn from each other to become better everyday life observers, experiencing organisms, and living subjects within a community, from generation to generation, across society, and around the world.
The General
Observation is part of everyday life. Individuals live their everyday life by observing what they do, how individuals congregate to form social groupings, how individual actions translate into social effects, how they learn from tradition, and what they contribute to society. Studying everyday life depends upon observation. Participant observation exposes the details of everyday life as the subject lives it, whereas nonparticipant observation reveals the nuances of everyday life as it is led by the object. Even a secondary analysis of dairies, stories, and biographies owes to observation which lies behind all written and uttered recollections of everyday life scenes and actions.
Experience emerges from as well as feeds on everyday life. People experience life as it unfolds through day-to-day routines and rituals. Life accumulates in experience when people engage in different everyday life actions and activities. While no experience exists without life, life becomes richer and more meaningful only through experience. Studying everyday life is to apply experience to describe, explain, and record experience. Experienced versus inexperienced researchers studying people with more or less experience in everyday life can obviously generate different findings and analyses as research outcomes.
Finally, between observation and experience, the former expands and extends the latter, while the latter builds upon and encompasses the former. For example, observations of various incidents and situations add to one’s experience, making oneself not only a higher skilled observer, but also a more experienced living organism in everyday life. Similarly, experiences with different activities and scenarios involve one in a multitude of trainings and exercises for seeing, recording, and adapting to social reality, pushing up one’s skills of observation as well as one’s capabilities of experience to higher levels.
REFERENCING AND REFLECTION
Observation is literally to watch things as they are, exist or change. To see what a thing means and how it connects to other things, especially how two or more things are related to one another over time or across space, one needs to engage in referencing and reflection (Luhmann 1985; Bourdieu 1987; Bourdieu and Wacquant 1992; Highmore 2002b; Alvesson and Skold-berg 2009; McIntosh 2010; Chang 2011; Chesters 2012; Peterson 2012).
The Subject
Anyone who lives can qualify as a subject of referencing and reflection. There is certainly a process of development involved. One must have an experience before one can reflect upon any particular incident, referencing one thing to another in the general background of experience. And one builds one’s experience as soon as one applies one’s growing senses to observe things in the environment.
In everyday life, people differ in their abilities for referencing and reflection. Age matters as a longer living experience may present a larger inventory of known things for association, comparison, and reflection. Education makes a difference when it teaches students analyzing, reasoning, and generalizing skills. Professional practice and individual lifestyle may show considerable effects because some types of work as well as some ways of life may prompt people to actively search for or to habitually come across certain connections among things in the world.
As the subject of referencing and reflection in this study, Alibaba takes notice of various conspicuous and inconspicuous discriminations in everyday life to a large degree due to his unique personal characteristics and social experiences. Moreover, he seems to act upon some of his general assumptions and beliefs about individuals, groups, society, human civilizations, and the world as well. For instance, individuals are supposed to be self-sufficient in Alibaba’s mind. One discriminates against someone else, one’s group or society, and even the world or human civilizations if one takes more than one contributes ov...