eBook - ePub

Strategic Analysis

Name: Strategic Analysis
ISBN: 9781136630033

Processes and Tools

Andrea Beretta Zanoni,

136 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Strategic Analysis

Processes and Tools

Andrea Beretta Zanoni,

About this book

In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to competition, as well as to improve their analytical skills and knowledge in order to better manage new strategic projects.

Strategic analysis uses both quantitative and qualitative tools to understand both competitive contexts and available company resources. In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, and the formulation of a strategic diagnosis.

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Yes, you can access Strategic Analysis by Andrea Beretta Zanoni in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.