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Conversation Marketing
Conversation Marketing

Conversation Marketing

Kevin Lund
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pages
240 pages
language
English
format
ePUB (mobile friendly)
availableOnMobile
Available on iOS & Android

Conversation Marketing

Kevin Lund
Book details
Table of contents

About This Book

Each of us sees more than 5, 000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it’s critical to stand apart beyond service and price.

Conversation Marketing  will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today’s discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.

Conversation Marketing  gives you and your company the powerful tools and strategies now required, including:

  • How to earn your audience’s attention and provide value at every touch point
  • How to tell a meaningful story
  • How to give your customers agency in the conversation and accept that they’re in charge
  • How to listen, not sell

Change your strategy and your tone and you can change your results. Applying the rules from  Conversation Marketing  will help brands become publishers, increase sales, and establish a lifelong connection with their customers.

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Information

Publisher
Career Press
Year
2018
ISBN
9781632658692
Topic
Business
Subtopic
Business Communication

Table of contents