What our obsession with diamonds reveals about our material culture
Images of diamonds appear everywhere in American culture. And everyone who has a diamond has a story to tell about it. Our stories about diamonds not only reveal what we do with these tiny stones, but also suggest how we create value, meaning, and identity through our interactions with material culture in general.
Things become meaningful through our interactions with them, but how do people go about making meaning? What can we learn from an ethnography about the production of identity, creation of kinship, and use of diamonds in understanding selves and social relationships? By what means do people positioned within a globalized political-economy and a compelling universe of advertising interact locally with these tiny polished rocks?
This book draws on 12 months of fieldwork with diamond consumers in New York City as well as an analysis of the iconic De Beers campaign that promised romance, status, and glamour to anyone who bought a diamond to show that this thematic pool is just one resource among many that diamond owners draw upon to engage with their own stones. The volume highlights the important roles that memory, context, and circumstance also play in shaping how people interpret and then use objects in making personal worlds. It shows that besides operating as subjects in an ad-burdened universe, consumers are highly creative, idiosyncratic, and theatrical agents.

- 224 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Contents
- List of Figures
- Preface: The Emptiness of Diamond
- Acknowledgments
- Introduction: Little Rocks
- 1. From Rock to Gem
- 2. Valuing Diamonds
- 3. A Diamond Is Forever
- 4. Diamonds and Emotions
- 5. Diamonds and Bling
- 6. Diamonds and Performance
- Conclusion: The Fullness of Diamonds
- Notes
- Bibliography
- Index
- About the Author
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Yes, you can access Clarity, Cut, and Culture by Susan Falls in PDF and/or ePUB format, as well as other popular books in Social Sciences & Anthropology. We have over 1.5 million books available in our catalogue for you to explore.