Semiotics of the Media

State of the Art, Projects, and Perspectives

Winfried Nöth

• Publisher: De Gruyter Mouton
• Year: 2016
• Print ISBN: 9783110155372
• eBook ISBN: 9783110803617
• Edition: 1
• Topic: Languages & Linguistics
• Subtopic: Linguistics
• Index: Languages & Linguistics

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Table of contents

• Contents
• Introduction
• Part I: Semiotic foundations of the media
• Media and self-reference: The forgotten initial state
• Media between Balnibarbi and Plato's Cave
• The multimediation of the lifeworld
• The sign as medium, the medium relation as the foundation of the sign
• Semiosis of the mass media: Modeling a complex process
• The media contract
• Part II: Pictorial and graphic semiotics
• Semiotics and ethics: The image of semiotics and semiotics of the image
• The prephotographic, the photographic, and the postphotographic image
• Can pictures lie?
• On the semiotics of the image and the computer image
• Pictorial metaphor in commercial advertising
• Representation and legitimacy: A semiotic approach to the logo
• Indexical/iconic tensions: The semiotics of the postage stamp
• Combining the information of maps and other media while hiking
• Part III: Film, acting, and intermediality in the movies
• The delay of the cinema age
• The dialectic of the sign or journeys to Cape Fear
• Natural born killers: Rhythms of the filmic image and styles of violence
• “How did you find us?” — “We read the script!”: A special case of self-reference in the movies
• Words created in their own image
• Discursive stupidity: Abduction and comic in “Monty Python’s Flying Circus”; From Peirce to Freud
• The semiotics of eating and orality in the movies
• Star images: Questions for semiotic analysis
• Film acting and gender: Method acting and the male tantrum
• On some aspects of intermedial film transfer
• Media shift and intertextual reference
• Death and rebirth of the author: On a specific case of an intermedial chiasmus between literature and film
• Part IV: Television, video, and radio
• Television: The semiotic phenomenology of communication and the image
• Where is the subject in the macromedia? The question of zapping
• The surrogate audience: Ostension of spectator response in televised shows
• Liquid images: A semiotic analysis of on-air promotion and TV design of TV stations
• Foreshadowing virtual reality in narrative and film
• TV is dead, video is born: Dialogue on new intermedia communication
• Audience participation games: Consideration for parties other than the actual participant
• Part V: Computers, electronic networks, hypertext, and cyberspace
• Objects and the world metaphor: A semiotic engineering approach
• Semiotics of computer media in architecture
• “Electronic communities” as social worlds: Toward a sociosemiotic analysis of computer mediated interpersonal communication
• The cold warmth of communication in computer networks
• Semiosis at computer media
• Hypertextuality and multimedia literature
• Linguistic orientation in computational space
• Principles of spatialization in text and hypertext
• Part VI: Time, memory, media, and the semiotics of the museum
• The medium is the memory: Ars memoriae in its age of technical reproducibility
• The role of memory in the contemporary acceleration of cultural proliferation
• Listening to the virtual past
• The museum as a political media: A semiological assault
• The museum as semiotic frame: “Degenerate art” in the thirties and the nineties
• Western heritage and its autres: Cowboys and Indians, facts, and fictions
• Part VII: Aesthetic aspects of the media
• Innovation, gainful learning, and habits in the aesthetics of media
• Deep structure and design configurations in paintings
• Architecture as a mass medium?
• Poems on the bus: Some practical aspects of the reception of poetry in the mass media
• The form of the media: The intermediality of visual poetry
• Poetic aspects of a multimedia text
• Graphic notation and musical graphics: The nonnotational sign systems in new music and its multimedial, intermedial, extended-medial, and mixed-medial character
• Part VIII: Sociosemiotics and today’s myths in the media
• Divination as a mass media event
• Media, death, and democracy
• Myth of the Occident and its manifestations in the Chinese media
• Media coverage of the unreasonable in the land of hyperreason
• The media and logic of concrete action in the “housekeeping” press
• The desire of “crises”: An Occidental way of existing
• Invitation to travel: The window-shop relationship in the communication of fashion
• Nonverbal signs in an intercultural business negotiation
• Part IX: Appendix
• Index of names
• Index of subjects