Supercommunicator
eBook - ePub

Supercommunicator

Explaining the Complicated So Anyone Can Understand

  1. 272 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Supercommunicator

Explaining the Complicated So Anyone Can Understand

About this book

This book recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.

In our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is our schools are producing increasing amounts of these incredible brainiacs. The bad news is, they are often the only ones who can comprehend their accomplishment and why the world is better for it.

Therefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In Supercommunicator, learn how to:

  • Distill details and data into big ideas
  • Deliver meaning to audiences
  • Use storytelling to captivate and educate
  • Humanize content to make complicated ideas more tangible
  • Layer harder ideas on top of easier ideas
  • Strip away complex language, jargon, and acronyms
  • Use analogies to explain unfamiliar areas

Your latest technical development deserves more funding, media exposure, and public awareness--but nobody understands what it means! Supercommunicator reveals how to make the complex comprehensible, and the dry deeply compelling.

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Yes, you can access Supercommunicator by Frank Pietrucha in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.

Information

Publisher
AMACOM
Year
2014
eBook ISBN
9780814433690

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Dedication Page
  5. Contents
  6. Introduction: An Elephant Named Digital Communication
  7. Part I: How Digital Technology is Changing Communication
  8. Part II: Know Thy Audience
  9. Part III: Know Thy Subject
  10. Part IV: Simplicity and Clarity
  11. Part V: Guidelines for Effective Communication
  12. Part VI: Humanize your Communications
  13. Part VII: Getting an Audience to Care
  14. Part VIII: Building Blocks and Analogies
  15. Part IX: Visual and Interactive
  16. A Debt of Gratitude
  17. Notes
  18. Index
  19. About the Author
  20. Free Sample Chapter from Lead with a Story