
- 272 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
This book recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.
In our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is our schools are producing increasing amounts of these incredible brainiacs. The bad news is, they are often the only ones who can comprehend their accomplishment and why the world is better for it.
Therefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In Supercommunicator, learn how to:
- Distill details and data into big ideas
- Deliver meaning to audiences
- Use storytelling to captivate and educate
- Humanize content to make complicated ideas more tangible
- Layer harder ideas on top of easier ideas
- Strip away complex language, jargon, and acronyms
- Use analogies to explain unfamiliar areas
Your latest technical development deserves more funding, media exposure, and public awareness--but nobody understands what it means! Supercommunicator reveals how to make the complex comprehensible, and the dry deeply compelling.
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Information
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication Page
- Contents
- Introduction: An Elephant Named Digital Communication
- Part I: How Digital Technology is Changing Communication
- Part II: Know Thy Audience
- Part III: Know Thy Subject
- Part IV: Simplicity and Clarity
- Part V: Guidelines for Effective Communication
- Part VI: Humanize your Communications
- Part VII: Getting an Audience to Care
- Part VIII: Building Blocks and Analogies
- Part IX: Visual and Interactive
- A Debt of Gratitude
- Notes
- Index
- About the Author
- Free Sample Chapter from Lead with a Story