The Art of Social Selling
eBook - ePub

The Art of Social Selling

Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

  1. 272 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Art of Social Selling

Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

About this book

This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.

Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience.

Citing enlightening research and real-world examples, The Art of Social Selling will show you how to:

  • Use content and conversations to build online relationships that transition to sales
  • Execute realistic sales strategies for each of the major social media platforms
  • Spot social media trends that may influence future buying behaviors
  • Sell online in B2B and B2C environments
  • Turn social shares (likes, favorites, +1s) into social sales
  • Set tangible goals
  • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening

Complete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The Art of Social Selling by Shannon Belew in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
AMACOM
Year
2014
eBook ISBN
9780814433331
Topic
Business
Subtopic
Digital Marketing
Index
Business

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Acknowledgments
  6. Introduction
  7. Chapter 1 - Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales
  8. Chapter 2 - The Social Triangle of Online Sales Success: Bringing together Social Marketing, Social Commerce, and Social Support
  9. Chapter 3 - Speaking a New Language: The Ten Most Important Rules for Online Social Interactions
  10. Chapter 4 - More than Lead Scraping: The Benefits of Un-Selling in Social Media
  11. Chapter 5 - Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales
  12. Chapter 6 - Content, Engagement, and Building a Relationship: Pulling the Social Customer through the Online Sales Funnel
  13. Chapter 7 - Tools of the Trade: Using Online Services and Applications to Help you Find, Track, and Engage Social Customers
  14. Chapter 8 - Time is Money: Building Social Selling into your Schedule
  15. Chapter 9 - Free and Not Quite Free: Determining your Budget
  16. Chapter 10 - Developing your Social Selling Strategy: The Components for a Realistic Social Media Sales Plan
  17. Chapter 11 - Linkedin: Turning Connections into Sales
  18. Chapter 12 - Twitter: Social Selling in 140 Characters or Less
  19. Chapter 13 - Facebook, Google+, and Online Communities: Targeting your Social Customer Base
  20. Chapter 14 - The Rise of Visual Content and its Influence on Sales: YouTube, Pinterest, Infographics, and More
  21. Chapter 15 - Social Selling Trends: Harnessing the Growth of Mobile Sales
  22. Chapter 16 - Case Studies: Social Success Stories for B2C and B2B
  23. Notes
  24. Index
  25. About the Author
  26. Free Sample Chapter from New Sales. Simplified.