eBook - ePub

The One-Percent Edge

Name: The One-Percent Edge
ISBN: 9780814438817

Small Changes That Guarantee Relevance and Build Sustainable Success

Susan Solovic,

Ray Manley,

256 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The One-Percent Edge

Small Changes That Guarantee Relevance and Build Sustainable Success

Susan Solovic,

Ray Manley,

About this book

The answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simply making one tweak at a time.

You are in the business of staying competitive--seeing solid profits, building a strong brand, and keeping steady customers who return again and again. But the market is constantly changing, and competition is fierce. How do you not only keep from losing ground but manage to remain a step ahead? Is a complete overhaul and rebranding every few years necessary to make sure your footprint is still making its mark, reminding consumers of your presence?

In The One-Percent Edge, you will learn how to:

put energy into profitable areas and trim dead weight,
raise prices by selling value instead of things,
access new markets by adapting products or services,
turn customers into brand ambassadors,
and many other subtle yet highly effective strategies for affecting profitable changes to your business.

By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, you will find yourself constantly fixing weaknesses and spotting opportunities for growth. Pull ahead of the pack by constantly evolving, one tweak at a time.

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Yes, you can access The One-Percent Edge by Susan Solovic,Ray Manley in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.