Combo Prospecting
eBook - ePub

Combo Prospecting

Tony Hughes

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  1. 256 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Combo Prospecting

Tony Hughes

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About This Book

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?

In a world where everyone is completely inundated by phone calls, drop-ins, pop-up ads, and junk mail, how can you and your product begin to make its impression known in the business world? By learning how to combine time-tested sales processes with cutting-edge social media strategies.

Sales expert and author Tony J. Hughes details today's new breed of chief executive buyers, the channels they use, the value narratives that they find appealing, and the mix of methods that will grab their attention.

In Combo Prospecting, you will learn how to:

  • Locate leverage points that matter
  • Secure decision-maker meetings
  • Build a knockout online brand that distinguishes you from the pack
  • Build a constantly growing list of profitable referrals
  • And much more!

Old-school prospecting tactics are growing increasingly irrelevant in today's tech-savvy online business world. However, new-school techniques alone have proven to not be able to provide the answers. The key to your success is to learn how to unleash a killer combination of old and new sales strategies.

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Information

Publisher
AMACOM
Year
2018
ISBN
9780814439128
Subtopic
Ventes

Table of contents