
Combo Prospecting
The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- 256 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?
In a world where everyone is completely inundated by phone calls, drop-ins, pop-up ads, and junk mail, how can you and your product begin to make its impression known in the business world? By learning how to combine time-tested sales processes with cutting-edge social media strategies.
Sales expert and author Tony J. Hughes details today’s new breed of chief executive buyers, the channels they use, the value narratives that they find appealing, and the mix of methods that will grab their attention.
In Combo Prospecting, you will learn how to:
- Locate leverage points that matter
- Secure decision-maker meetings
- Build a knockout online brand that distinguishes you from the pack
- Build a constantly growing list of profitable referrals
- And much more!
Old-school prospecting tactics are growing increasingly irrelevant in today’s tech-savvy online business world. However, new-school techniques alone have proven to not be able to provide the answers. The key to your success is to learn how to unleash a killer combination of old and new sales strategies.
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Information
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Thanks and Acknowledgments
- Contents
- Introduction: Fight Club and Knockout Commitments
- Chapter One: Awful Truths That Can Set You Free
- Chapter Two: Earning the Right to Win
- Chapter Three: Building Your Platform
- Chapter Four: Executing Your COMBO Strategy
- Chapter Five: The Act of Personal Sales Leadership
- Resources
- Endnotes
- Index