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AMA Handbook of Business Letters
Jeffrey Seglin,Edward Coleman
- 496 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
AMA Handbook of Business Letters
Jeffrey Seglin,Edward Coleman
About This Book
Though the fundamentals of letter writing have remained the same, the way we communicate in business is constantly evolving. With the understanding that consistently professional correspondence is essential to success in any industry, The AMA Handbook of Business Letters offers readers a refresher course in letter-writing basics--including focusing the message, establishing an appropriate tone, and getting your readers' attention. You'll also receive tips that apply to all written forms of communication on things like salutations, subject lines, signatures, and formatting. Jeffrey Seglin, communications director and professor of Harvard University's graduate and professional school, and author Edward Coleman provide over 370 customizable model letters, divided into categories reflecting various aspects of business such as sales, marketing, public relations, customer service, human resources, credit and collection, purchasing, permissions, and confirmations.With helpful appendices listing common mistakes in grammar, word usage, and punctuation, the latest version of this adaptable book--extensively updated with more than 25 percent new material--will assist professionals through every conceivable business correspondence with confidence.
Frequently asked questions
Information
PART I
The basics
and easy as oneâs discourse,
not studied as an oration. . . .
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Approaching This Book
Approach of This Book
CHAPTER 1
Planning the letter
Researching the Facts
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Table of contents
- Cover Page
- Title Page
- Copyright Page
- Contents
- Preface to the Fourth Edition
- Part I: The Basics
- Part II: The Letters
- Part III: Appendixes
- Appendix I: Words to Watch
- Appendix II: Punctuation
- Index