CHAPTER
1
Your Leadership Success Roadmap
In a breakthrough executive trends global research study that I conducted with my colleague, Bonnie Hagemann, we clearly confirmed that identifying and developing high-potential and emerging leaders is and will continue to be one of the top business issues facing CEOs. In most organizations, 40 to 70 percent of all executives will become eligible for retirement in the next five years.
In our increasingly knowledge-driven world economy, organizations are right to fear this imminent brain drain, suspecting that, when executives leave the firm, business may follow. Yet high-potentials and emerging leadersâthose most likely to rise to fill those highest positionsâaccount for less than 8 to 10 percent of the talent pool. Thatâs in the United States. In other countries, like Canada, Australia, the United Kingdom, Japan, and China, and in just about every country except India and various countries in Africa and South America, this issue is as pronounced as it is in the United States, if not more so. Therefore, identifying, developing, and retaining such rare talent truly is a mission-critical global challenge for CEOs, senior executives, managers, and HR directors.
Given this indisputable global business challenge, the implication for current and emerging leaders is clear: The demand for outstanding leaders will soon surpass the current supply, and therefore, if you are a current leader or emerging leader, you will be able to capitalize on substantial opportunities if you are poised and ready. In your own ascent up the ladder, you can be certain that all organizations will be asking more of their leaders; expectations, demands, and pressure will only increase, not decrease. The demand for truly outstanding leaders has never been higher, and organizations are raising the barâas they mustâin order to compete successfully on the global stage.
WHERE ARE THE OUTSTANDING BUSINESS LEADERS?
As I travel the globe, meeting with senior executive teams, coaching executives, and speaking to various management groups, it is clear to me that the world of business has very few outstanding leaders. There are many very good leaders. The distribution of outstanding leadership, like anything else, follows the shape of a bell-shaped curve. I always knew this. Everyone has always known this. But nobody really cared because being a good leader has always been good enough to keep a position and meet its basic requirements. But things are changing quickly. The bell-shaped curve needs to be shaped into a negatively skewed distribution, in which all organizations possess a larger percentage of very good and outstanding leaders just to be able to compete.
I had suspected the need for this critical shift for a couple of years, but it became very clear in 2011 as we were interviewing executives as part of our Trends in Executive Development Research Study (Pearson, 2011). Beyond the actual research, an interesting qualitative note emerged. When I ask executives to identify a great leader in their livesâsomeone who had a positive impact on them and helped shape their valuesâroughly 9 times out of 10, they mention a former teacher, coach, parent, grandparent, or friend, as opposed to a business leader. Unfortunately, the fact is that most of us in the business world can identify the poor managers we have had much more quickly than we can the great ones. Why is this?
There is no clear answer; however, it is pretty clear that many managers are promoted before they are ready to assume leadership roles. They are not adequately trained, coached, and mentored by more seasoned executives, who often can share stories and insights to dramatically shorten a managerâs learning curve. More than anything else, I believe the speed and pace of change in businessâtechnology shifts, demographic shifts, and a more demanding operating environmentâpresent daunting challenges to most leaders. Frankly, very few possess both the strong inner core of values, character, beliefs, thoughts, and emotions and the set of outer-core leadership competencies that are truly required to successfully overcome these challenges. In the end, too many executives are beginning to derail or have already derailed because of character flaws or perhaps just sheer immaturity.
Letâs look at a couple of real-world examples of outstanding leadership.
THE ROLE MODELS OF OUTSTANDING LEADERSHIP
Two CEOs (one current and one former) are recognized worldwide as leaders who possess strong character, a strong inner core, and superlative leadership skills. The current CEO of Amazon.com, Jeff Bezos, founded his company in 1994 as an online bookstore. Bezos has built Amazon into the largest retailer on the Web, selling everything from groceries to electronics to shoes. Amazon consistently succeeds with risky new ventures, a success that Bezos credits to tenacity and obsession with customer needs. Excerpts from an interview in U.S. News & World Report, which David LaGesse conducted with Bezos in 2011, contained numerous examples of his strong inner core (i.e., character, values, positive beliefs, positive emotions, self-concept) and outer core (i.e., leadership competencies) that, together, form the foundation of what I refer to as leadership maturity.
When Bezos was asked about the need for a long-term view, he replied:
My own view is that every company needs a long-term view. If youâre going to take a long-term orientation, you have to be willing to stay âheads downâ and ignore a wide array of critics, even well-meaning critics. If you donât have a willingness to be misunderstood for a long period of time, then you canât have a long-term orientation. Because we have done it many times and have come out the other side, we have enough internal stories that we can tell ourselves. While weâre crossing the desert, we may be thirsty, but we sincerely believe thereâs an oasis on the other side.
In this answer, Bezos reveals numerous examples of his leadership maturity:
⢠Strong statements of conviction;
⢠Character elements of diligence and focus
⢠The ability to handle uncertainty and ambiguity
⢠An understanding of the value of experience and âreferencesâ that are the foundation for creating strong and compelling beliefs about what is possible
⢠A powerful sense of optimism
Another great example of outstanding leadership is Anne Mulcahy, former CEO of Xerox. When Mulcahy took over Xerox in 2000, she delivered a blunt message to shareholders: âXeroxâs business model is unsustainable. Expenses are too high and profit margins too low to return to profitability.â Shareholders, wanting easy answers to complex problems, started to dump their shares, which drove Xeroxâs stock price down 26 percent the next day. Looking back on that dark time, Mulcahy admitted she could have been more tactful; however, she had decided it would be more credible and authoritative if she had acknowledged that the company was broken and that dramatic actions were needed to fix it.
Although she had been with Xerox for 25 years and knew the company well, when Mulcahy was named CEO, she acknowledged her lack of financial expertise. She quickly enlisted the treasurerâs office to tutor her in the fine points of finance before meeting with the companyâs bankers. Her advisors told her to file for bankruptcy to clear $18 billion in debt, but Mulcahy resisted, telling them, âBankruptcy is never a win.â In fact, Mulcahy thought that using bankruptcy to escape debt would make it more difficult in the future for Xerox to compete seriously as a high-tech player. Instead, she chose a much more difficult and risky goal: ârestoring Xerox to a great company again.â To gain support from Xeroxâs leadership team, she met personally with the top 100 executives. She let them know honestly how dire the situation was and asked them whether they were ready to commit. A full 98 out of 100 decided to stay, and the bulk of them are still with the company today.
Like Bezos, Mulcahyâs actions reflect numerous examples of her executive maturity:
⢠Character elements of honesty, modesty, humility, and courage
⢠A powerful sense of vision
⢠Skill at empowering others
⢠Her passion, drive, and incredible zeal
THE OTHER END OF THE CONTINUUM: UNLEADERLIKE
CHARACTER AND BEHAVIOR
Scott Thompson is now the ex-CEO of Yahoo, Inc. One day, he was sitting on top of the world with a $1-million salary and $5.5 million in stock options. The next day, his board asked him to resign in shame and embarrassment for lying about a degree he said he had earned in the early 1980s from Stonehill College in Massachusetts. A few years ago, Dennis Kozlowski, then CEO of mammoth Tyco, was also asked to resign amid strong speculation he was siphoning company money for his personal use. The courts later determined that Kozlowski indeed saw Tycoâs checking account as an extension of his personal checking account to the tune of over $80 million. Kozlowski is currently in jail in a New York State correctional facility.
These are just two examples of extreme leadership immaturity. Character flaws clearly drove this unleaderlike and unquestioned illegal behavior. There are other numerous examplesâexecutives, CEOs, senior executives, managers, and emerging executives (some of whom I have coached) who were skyrocketing one day and falling from grace the next. When character is involvedâeven the question of characterâmy experience is that the executive may never recover. When executives reach the pinnacle and then suddenly plummet, there are no limbs to break their fall; their drop is as swift as it is unforgiving.
One of the messages I deliver to executives when I coach them is this: Character doesnât determine your destiny; it determines your ultimate destiny. Your character, or the lack of it, will strongly impact how you are viewed and talked about, and it ultimately determines how others will remember you. All of us retain total control over how we will be remembered. It is a conscious choice we make. The question I ask all executives is, âWill you make the right choice?â
AMANTâS DEFINITION OF CHARACTER
I am privileged to speak all over the globe to a variety of leadership audiences. Speaking is one of the great joys in my life. On occasion, close friends ask me to address a sports team, high school seniors, or middle school eighth-graders. I am honored to be asked because I love to connect with younger people in the hope that my message will have a positive impact on them as they grow and mature.
A close friend, Judy, who is the principal of a large middle school in greater Orlando, Florida, once asked me to address their 500 graduating eighth-graders along with their parents, grandparents, and friendsâabout 2,000 people in all. Judy wanted me to speak primarily to the young graduates about leadership and success. I was excited about the opportunity to share my thoughts on the topic of character as a key in driving our success and our ultimate destiny.
Following a wonderful introduction by Judy, I stood before the 500 graduates, prepared to share my own definition of character (more on this later). Then I decided to pose the question, âDoes anyone want to propose a great definition of character?â After three or four seconds...