CHAPTER 1
What Is Talent Leadership?
In todayās global economy, it is critically important that organizations optimize their investment in human capital. Only the human capital asset can provide an organization with any real hope for meaningful market differentiation, positive branding, superior execution, and ultimate operating success. Business strategies that are overly weighted toward developing new technologies or cost controlsāfor example, without the proper weighting of the human capital assets required to execute strategyāwill result in a disastrous, short-lived plan that will lead to doom. All assets, except the human capital asset, eventually become commodities. Beyond this, a host of external factorsāan aging baby boomer population, job market instability, declining birthrates, and worker āmigrationāāare combining to make it extremely challenging for organizations to optimize their investment in human capital. For most organizations, it is just plain difficult to find and keep good talent. Shifting world demographics, the aging workforce, and global mobility, as well as a myriad of internal challenges (i.e., limited resources, skill gaps, insufficient leadership skills, etc.) are forcing organizations to rethink their human capital management strategy. Talent shortages at the leader level are exacting a heavy toll on growth and costs. Some organizations are literally sitting on capital, unable to expand into new markets or make critical acquisitions, due to a lack of leadership talent. Other organizations are spending millions on recruitment as they scramble to fill key positions. The cost of training new managers and executives is equally taxing. Of greatest concern are the costs of poor decision making as organizations are forced to place less qualified individuals into leadership positions. Poor leadership can translate into millions in lost profits and missed opportunities.
The Search for Solutions
What can be done to reverse these trends? Clearly, organizations need outstanding high-potential identification and development programs. Every process from succession planning to leadership development must be world-class. The market is too competitive for anything less. More than anything else, however, an organizationās ability to successfully reverse these trends is in direct proportion to the health and vibrancy of their talent management systems, that is, the four Dās:
⢠Deploymentāselecting and promoting talent
⢠Diagnosisācontinuously assessing leader, individual contributor, and team capability
⢠Developmentācontinuously developing leader, individual contributor, and team capability
⢠Demarcationādifferentiating and rewarding performance
None of this will occur, however, unless organizations and their leaders demonstrate talent leadership. Specifically:
⢠Organizations (and their leaders) must believe that the human capital asset is the most critical variable in driving operating excellence. Everyone must be enlisted, coached, and cajoled (if needed) in support of this belief.
⢠Organizations and their leaders encounter numerous challengesāexternal and internalāthat are tied to the four Dās. If unresolved, these challenges will exact a significant toll on the health and vibrancy of an organizationās performance.
⢠Clear, convincing, and powerful relationships exist between an organizationās operating results and the relative strength of their four Dās. Top-performing firms and their leaders understand, respect, and act on these relationships.
⢠There are also clear and proven predictive relationships between certain human capital Leading Indicators and their impact on individual and team performance as well as operating results. Likewise, the top firms and leaders understand, respect, and act on these relationships.
⢠The foundation for continuously improving these Leading Indicators consists of assessment and calibration. Organizations that excel in selecting, promoting, and developing talent will rigorously and passionately assess Leading Indicators. Assessments geared to leaders, individual contributors, and teams enable calibration and recalibration on the Leading Indicators so that they can course-correct and improve their ability to predict and realize operating success.
Elements of a Winning Human Capital Mindset
At the core of creating a winning mindset and strategy is a core belief: Accurate information drives effective strategies. This is good news for most organizations because they already have a great appreciation for accurate information. Operating metrics, financial ratios, and a variety of other analytic tools receive intense attention by boards and senior leadership. Unfortunately, most of these metrics are lagging indicatorsāafter-the-fact metrics that tell a story of what happened (e.g., cost per hire and turnover). They are important because they can lead to course correction as the organization strategizes for the future; however, they are not as important as Leading Indicatorsālike leader capability and quality of hire/promotionāwhich are proven predictors of operating results. Early measurement of Leading Indicators enables an organization to course-correct much earlier if necessary to ensure operating goals are met.
Being accurate (only as a result of assessment) must begin with the end in mind. Organizations and their leaders need to define the desired future state along with the competencies required to execute both the current and future strategy. Organizations that excel in human capital/talent management practices are passionately and diligently focused on operational targets as well as the knowledge, skills, and abilities (i.e., competencies) required to meet those targets for every positionāCEO, senior leaders, leaders, managers, individual contributors, and teams. And thatās just the beginning. From there, it is critical to be calibrated on the competencies that both incumbents (from CEO to individual contributor) and external candidates possess (only as a result of assessment). Ultimately, only accurate targets and talent/team diagnostics enable an organization to make the best selection and promotion decisions, training decisions, succession planning decisions, and reward decisions.
All assessmentāwhether directed at isolating competencies, determining CEO and senior leader readiness, determining potential, or determining team effectiveness and engagement levelsāneeds to be focused on providing better information, that is, Leading Indicator information, as a basis for improved decision making. Not unlike the field of medicine, in the field of talent management, it is not too far from the truth to state, āPrescription before diagnosis is malpractice.ā If leaders can lead their managers and teams on a rewarding journeyācharacterized by a passionate and diligent focus on assessment and the power that assessment information yieldsāsuch a journey will provide a solid foundation for other critical beliefs and practices to emerge. These beliefs and practices are shared by organizations with superior human capital/talent management processes:
⢠Better talent = competitive advantage.
⢠The human capital mindset is the catalyst for action.
⢠Strengthening the talent pool is every leaderās job.
⢠The talent gold standard has been established (by means of role modeling).
⢠Leaders must be held accountable for identifying and developing talent.
⢠Real money must be invested in talent management.
⢠Talent review processes, including the C-suite, are critical.
All of these beliefs should be the catalyst for actionāpositive action. According to McKinseyās War for Talent Research, however, the actual percentage of organizations engaged in positive human capital practices is very startlingāand is easily traceable to a relatively weak human capital mindset and poor execution. Here are the percentages of senior leaders who strongly agreed their own organization did the following:
| ⢠Attracts talented people | 19 percent |
| ⢠Develops talent | 3 percent |
| ⢠Retains talent | 8 percent |
| ⢠Removes poor performers | 3 percent |
| ⢠Knows the A, B, and C players | 16 percent |
External and Internal Challenges
Aging baby boomers, declining birthrates, and volatility in the job market are combining to raise the stakes in the human capital market. Global competition for talent, especially leadership talent, is intense. Leadership shortages are more pronounced in growing markets such as India and China. Finding leaders in these markets with experience in Western corporate culture is proving difficult, with many organizations competing for the same small population of individuals. On the flip side, finding U.S. leaders with global experience is proving almost as challenging. In one recent study conducted by Executive Development Associates, globalization was rated fourth as a cause for todayās leadership shortages. The first? A lack of needed skills. By extension, talent shortages clearly exist at every level of an organization, both in quantity and quality. Beyond the external factors, significant internal challenges make it extremely difficult for CEOs, the senior team, managers, individual contributors, and human resources to believe in and execute a winning human capital/talent management system. As stated earlier, these challenges are tied to the four Dās of your human capital/talent management processes: Deployment, Diagnosis, Development, and Demarcation. The following challenges, if left unresolved, will exact a significant toll on your organizationās performance. That said, an organizationās ability to successfully combat these issues is in direct proportion to the strength of their human ca...