The Gamble

Choice and Chance in the 2012 Presidential Election - Updated Edition

John Sides, Lynn Vavreck

• Publisher: Princeton University Press
• Year: 2014
• Print ISBN:
  9780691163635
  9780691156880
• eBook ISBN:
  9781400852277
• Topic: Politics & International Relations
• Subtopic: American Government
• Index: Politics & International Relations

A unique "moneyball" look at the 2012 U.S. presidential contest between Barack Obama and Mitt Romney

"Game changer." We heard it so many times during the 2012 U.S. presidential election. But what actually made a difference in the contest—and what was just hype? In this groundbreaking book, John Sides and Lynn Vavreck tell the dramatic story of the election—with a big difference. Using an unusual "moneyball" approach and drawing on extensive quantitative data, they look beyond the anecdote, folklore, and conventional wisdom that often pass for election analysis to separate what was truly important from what was irrelevant. The Gamble combines this data with the best social science research and colorful on-the-ground reporting, providing the most accurate and precise account of the election yet written—and the only book of its kind.

In a new preface, the authors reflect on the place of The Gamble in the tradition of presidential election studies, its reception to date, and possible paths for future social science research.

Table of contents

• Cover Page
• Title Page
• Copyright Page
• Dedication Page
• Contents
• List of Figures and Tables
• Preface to the Paperback Edition
• Foreword
• Acknowledgments
• Chapter 1: Ante Up
• Chapter 2: The Hand You’re Dealt
• Chapter 3: Random, or Romney?
• Chapter 4: All In
• Chapter 5: High Rollers
• Chapter 6: The Action
• Chapter 7: The Winning Hand
• Chapter 8: Cashing In
• Appendixes
• Notes
• Index