During the past eight decades French vineyards, wineries, and wine marketing efforts have undergone such profound changes--from technological, scientific, economic, and commercial standpoints--that the transformation is revolutionary for an industry dating back thousands of years. Here Leo Loubre examines how the modernization of Western society has brought about new conditions in well-established markets, making the introduction of novel techniques and processes a matter of survival for winegrowers.
Not only does Loubre explain how altered environmental conditions have enabled pioneering enologists to create styles of wine more suited to contemporary tastes and living arrangements, but he also discusses the social impact of the wine revolution on the employees in the industry. The third generation of this new viticultural regime has encountered working and living conditions drastically different from those of its predecessors, while witnessing the near disappearance of the working class and the decline of small and medium growers of ordinary wines.
Originally published in 1990.
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- 303 pages
- English
- PDF
- Available on iOS & Android
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Information
Publisher
Princeton University PressYear
2014Print ISBN
9780691600871
9780691055923
eBook ISBN
9781400861163
Table of contents
- Cover
- Contents
- List of Illustrations
- List of Tables
- Acknowledgments
- Abbreviations
- Introduction
- 1 General Trends and Conditions Since 1914
- 2 The Viticultural Revolution
- 3 Viniculture: The Marriage of Pragmatism and Theory
- 4 The Attack on Fraud: Classification and Appellation
- 5 Cooperatives Among Individualists
- 6 The Economics of Wine
- 7 The Commerce of Wine
- 8 Conditions of Life: Propertied Growers
- 9 Conditions of Life: Laborers
- Conclusion
- Notes
- Index
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Yes, you can access The Wine Revolution in France by Leo A. Loubère in PDF and/or ePUB format, as well as other popular books in History & Business General. We have over 1.5 million books available in our catalogue for you to explore.