CHAPTER 1
Gold and the Professors
March 1, 1932âAugust 1, 1932
From todayâs perspective, it is difficult to imagine the depth of the Great Depression, and the desperation and deprivation it created among people from all walks of life and social conditions. Complete industries disappeared, the ranks of the unemployed swelled to unthinkable levels, families lost their life savings and had no one to turn to. Homes and farms were repossessed by the thousands. Soup kitchens could not serve enough meals to those going hungry, banks collapsed in rapid succession, farmers lynched judges performing foreclosure auctions, and children stopped going to school. Complete families thought about emigrating, only to find out that the Depression was a worldwide phenomenon and that relatives who had stayed behind in the old world were suffering as much as they were. Not only that: uncles and cousins who had gone to faraway places, such as Argentina or Australia, were in even worse conditions. There were no jobs, no relief, and nowhere to go.
Between 1929 and 1932, gross domestic product (GDP) measured in current dollarsâthat is, unadjusted by inflationâdropped by almost 60 percent; production of durable goods, including automobiles, declined by 81 percent; and the value of agricultural production was down by 63 percent. During the same period, employment declined by almost 50 percentâone out of every two people who in July 1929 had a job had lost it by March 1932âand the number of unemployed surpassed 15 million people. Those who still had jobs were earning much less than during 1929: according to the Federal Reserve, average wages had declined by 67 percent, and cash income in the rural sector had gone down by more than 70 percent.1
The United States had had recessions and financial panics before, but nothing resembled what the nation was going through in the early 1930s. The most recent slump had happened in 1921â1923, but in every single category that downturn had been milder, and the recovery had been much faster.2 The panics of 1907 and 1873 had been serious and had wrecked many businesses and banks, but they were rather small disturbances in comparison to what President Herbert Hoover called the Great Depression.3 The 1929â1933 collapse was several times deeper and more devastating than anything America had seen in the past. It was also much more profound than any downturn the country would experience in the years to come, including the 2008â2009 Great Recession.
The generalized collapse in prices was one of the most destructive aspects of the crisis. Between mid-1929 and mid-1932, the index of wholesale prices went down by approximately 70 percent; during the same period the cost of living for the typical household dropped by 40 percent. But behind these figures there were individual stories. In some industries, prices fell by significantly more than the average, driving small and medium companies into bankruptcy.4 Things were particularly bad in the agricultural sector, where the prices of some crops were so low that it was not worth it to harvest them. In 1932, New York governor Franklin D. Roosevelt decided that his campaign for the presidency would be run around the issue of raising commodity prices and providing relief to the unemployed. In speech after speech, in interviews and radio broadcasts, he promised that when he was elected president his most important goal would be to end the deflation and help little people to find work once again.
One of the most devastating effects of this drop in prices was that debt burdens, when measured relative to the price of goods produced, increased very significantly. Consider the case of cotton, the commodity that Roosevelt would monitor throughout his first presidency. Its price declined from 12 cents per pound in 1926 to 6.52 cents in 1932âa reduction of 48 percent. This meant that in 1926 a mortgage of $10,000 was equivalent to 83 thousand pounds of cotton; by 1932 a debt of the exact same monetary value was equivalent to 154 thousand pounds of cotton, an increase of almost 84 percent. With collapsed prices, farmers could not pay their debts and were rapidly losing their land to banks and mortgage companies.
THE PROFESSORS
By March 1932, Rooseveltâs campaign had gathered considerable force, and it looked as if he would get the two-thirds of the votes required to win the Democratic nomination. Voters liked the governor and appeared to trust him. The press, however, had a different view. Most reporters thought that he was a good speaker, but they questioned his substance and the seriousness of his thinking. During the earlier months of the primary campaign, Roosevelt had assailed the Republican administration for letting the economic situation deteriorate markedly and for allowing unemployment to grow to 15 million people. What he hadnât done, however, was make many specific policy proposals on how to get the country out of the Depression; most of his statements were considered to be general and without much forward-looking content. Now that he had the largest number of delegates, the press was scrutinizing every one of his statements. Reporters were looking for inconsistencies, platitudes, and knowledge gaps.
Ernest Lindley, an influential journalist who followed the campaign closely, and who had written an early biography of Roosevelt, thought that the candidate âought to say more than he had been saying about what has to be done.â5 Walter Lippmann wrote that FDR was âa pleasant man who, without any important qualifications for the office, would very much like to be President.â6 And a New York Times editorial compared President Hooverâs specific plans for getting out of the crisis with what the editorialist considered to be the governorâs collection of generalities: âThe contrast between the two leaps to the eye of every reader. Mr. Hoover is precise, concrete, positive. Governor Roosevelt is indefinite, abstract, irresolute.â7
In view of these criticisms, Governor Roosevelt asked Sam Rosenman and Basil âDocâ OâConnor, two of his long-time associates, to put together a small group of advisers to assist him in gathering information for speeches and press conferences, and to draft policy proposals. He suggested that they look among university people, among academics interested in public policy, among individuals who had thought about policies that could take the country out of the crisis.
The first member recruited for the advisory groupâwhich would soon be known as the âBrains Trustââwas Raymond Moley, a forty-six-year-old law professor at Columbia University. Trained as a political scientist, Moley was an expert in the administration of criminal justice. He had advised Roosevelt on New York state judicial issues and had been director of the New York State Commission on the Administration of Justice. His interests, however, went well beyond criminal law, and although he was not an economist he knew enough about the subject to carry out an informed conversation with experts in the field. He had an elongated face, penetrating dark eyes, thinning gray hair, large ears, and very thick eyebrows. He wore crumpled dark suits, and more often than not had a pipe in his hand, which he seldom lit. He was born in Berea, Ohio, in an Irish-Catholic middle class family, and was proud of the fact that before turning twenty-five he had been elected mayor of Olmsted Falls, Ohio.
Raymond Moley was a gifted writer and had a remarkable capacity for synthesizing complex issues into a few memorable phrases. One of his first assignments was to draft the âForgotten Manâ speech, in which Roosevelt argued that in 1932 the situation in the United States was as grave as in 1917, when the nation entered World War I. The most famous passage said:8
These unhappy times call for the building of plans that rest upon the forgotten, the unorganized but indispensable units of economic power, for plans like those of 1917 that build from the bottom up and not from the top down, that put their faith once more in the forgotten man at the bottom of the economic pyramid.
Another of Moleyâs many contributions to the campaign was coming up with the term âNew Deal.â At first FDR did not pay much attention to the expression, but with time he started using it in informal discussions with advisers and close friends. On July 2, in his acceptance speech at the Democratic National Convention in Chicagoâa speech drafted by Moleyâthe governor said, âI pledge you, I pledge myself, to a new deal for the American people.â The term struck a chord with the public, and in no time FDRâs approach towards solving the nationâs economic problems was universally known as the New Deal. To some it meant hope and salvation, the opportunity of getting a job and having a future, the possibility of not losing the family farm to foreclosure; to others it meant government intrusion and grab, the end of the American way, and a dangerous step towards socialism and perdition. Ray Moley was also the principal writer of FDRâs famous inaugural speech, the speech with one of the most memorable lines in American politics: âThe only thing we have to fear is fear itself.â9
But Moleyâs role went well beyond that of a speechwriter. During the campaign he would constantly be at the governorâs side; he would carry bags and briefcases, write memoranda and letters, look for answers to the most difficult questions, and talk incessantly with Roosevelt about ways of ending the Depression. In many of those conversations, they pondered whether some of the policies promoted by Roosevelt as governor of New York would be appropriate for the nation. During the interregnum, as the long transition between the general election and the inauguration was then known, Moley accompanied the president-elect to two meetings with President Herbert Hoover. He also helped the president-elect assemble the cabinet. He interviewed prospective candidates, conveyed messages from FDR, and unabashedly gave his opinion. In his view, the cabinet should be formed by individuals who favored solving domestic problems over international ones. As Moley would later declare, those conversations stayed away from issues related to gold or the exchange rate. This was not because these where forbidden topics, but rather because they were not at the center of the governorâs concerns, nor were they central to the political discussions of the campaign.10
As a speechwriter and presidential adviser, Moley witnessed some of the most dramatic and significant political events of 1932 and 1933. He eventually wrote two memoirs that have provided historians and analysts with invaluable insights into FDRâs personality and the inner workings of the administrationâs famous Hundred Days. Moleyâs archives, held at the Hoover Institution, contain an incredibly valuable trove of information and details about the developments in 1932â1933.
The second member of the Brains Trust was Rexford Guy Tugwell, a forty-one-year-old economics professor at Columbia and Moleyâs neighbor in Morningside Heights, in New York City. Tall and very handsome, with wavy auburn hair and a quick smile, he had the looks of a matinee idol. Rex Tugwell got his Ph.D. from the University of Pennsylvania, and was convinced that modern management techniques could bring generalized prosperity. He believed that if left on its own, modern industry would fall into the trap of âoverproduction.â This danger could only be avoided by careful planning through a national economic council run by the private sector and coordinated by the government. After visiting the Soviet Union in the late 1920s, he became an even stronger believer in the merits of economic planning. Although he was a tenured professor at Columbia, he was not a member of the Graduate School, and his teaching was confined to undergraduates. Years later he would write that talking about economics with Roosevelt was like teaching the rudiments of the discipline to college freshmen.11
FIGURE 1.1. Raymond Moley, the head of the Brains Trust, and President Franklin Delano Roosevelt in February 1933. (With permission from Getty Images)
Tugwell was born in upstate New York, and while his father was in commerce, his ancestors had been farmers in Chautauqua County. This gave him endless topics of conversation with Roosevelt, who considered himself a gentleman farmer and was proud of his various farming undertakings in Dutchess County, New York, and in Pine Mountain, Georgia. Tugwellâs interests in farming also helped him to be on good terms with FDRâs wife, Eleanor, not a minor accomplishment during the campaign. Rex Tugwell was responsible for introducing the âconcert of interestsâ notion into FDRâs speeches, the idea that the policies of the new administration should favor every group in America, not only large banks and corporations, as he claimed Hoover had done during his presidency.
Tugwell was a prolific and forceful author. He developed Columbiaâs famous year-long course on Contemporary Civilization, and in 1925 he published, with two colleagues, a 633-page textbook to be used in that course.12 In 1934, after ten years of work, Tugwell published a new version of the textbook, this time aimed at high school students. The new edition included a long chapter on how to improve farm production, as well as an extensive discussion on the possibilities for âeconomic planning in the United States,â an issue that he had already tackled in some of his scholarly writings. This t...