The American Television Industry
eBook - PDF

The American Television Industry

  1. 208 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The American Television Industry

About this book

The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.

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Yes, you can access The American Television Industry by Michael Curtin,Jane Shattuc in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Performing Arts. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Series Page
  3. Title
  4. Copyright
  5. Contents
  6. Introduction
  7. 1 Key Players
  8. 2 Audiences and Advertising
  9. 3 Television Programming
  10. 4 Making TV on the Broadcast Networks
  11. 5 Branded Cable Networks
  12. 6 The New Economies of TV Information
  13. Conclusion
  14. Bibliography
  15. Index