eBook - ePub

The Green Bundle

Name: The Green Bundle
Author: Magali A. Delmas,David Colgan

Pairing the Market with the Planet

Magali A. Delmas,

David Colgan,

288 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Green Bundle

Pairing the Market with the Planet

Magali A. Delmas,

David Colgan,

About this book

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction.

Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.

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Yes, you can access The Green Bundle by Magali A. Delmas,David Colgan in PDF and/or ePUB format, as well as other popular books in Business & Sustainability in Business. We have over one million books available in our catalogue for you to explore.