The Digital Transformation Playbook
eBook - ePub
Available until 27 Jan |Learn more

The Digital Transformation Playbook

Rethink Your Business for the Digital Age

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub
Available until 27 Jan |Learn more

The Digital Transformation Playbook

Rethink Your Business for the Digital Age

About this book

Rethink your business for the digital age.

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization.

Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

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Yes, you can access The Digital Transformation Playbook by David L. Rogers in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Contents
  6. Preface
  7. Acknowledgments
  8. 1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value
  9. 2. Harness Customer Networks
  10. 3. Build Platforms, Not Just Products
  11. 4. Turn Data Into Assets
  12. 5. Innovate by Rapid Experimentation
  13. 6. Adapt Your Value Proposition
  14. 7. Mastering Disruptive Business Models
  15. Conclusion
  16. Self-Assessment: Are You Ready for Digital Transformation?
  17. More Tools for Strategic Planning
  18. Notes
  19. Index
  20. About the Author