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The Digital Transformation Playbook
The Digital Transformation Playbook
📖 eBook - ePub

The Digital Transformation Playbook

Rethink Your Business for the Digital Age

David Rogers

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📖 eBook - ePub

The Digital Transformation Playbook

Rethink Your Business for the Digital Age

David Rogers

About This Book

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization.

Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Information

Year
2016
ISBN
9780231541657

Table of contents

Citation styles for The Digital Transformation PlaybookHow to cite The Digital Transformation Playbook for your reference list or bibliography: select your referencing style from the list below and hit 'copy' to generate a citation. If your style isn't in the list, you can start a free trial to access over 20 additional styles from the Perlego eReader.
APA 6 Citation
Rogers, D. (2016). The Digital Transformation Playbook ([edition unavailable]). Columbia University Press. Retrieved from https://www.perlego.com/book/774197/the-digital-transformation-playbook-rethink-your-business-for-the-digital-age-pdf (Original work published 2016)
Chicago Citation
Rogers, David. (2016) 2016. The Digital Transformation Playbook. [Edition unavailable]. Columbia University Press. https://www.perlego.com/book/774197/the-digital-transformation-playbook-rethink-your-business-for-the-digital-age-pdf.
Harvard Citation
Rogers, D. (2016) The Digital Transformation Playbook. [edition unavailable]. Columbia University Press. Available at: https://www.perlego.com/book/774197/the-digital-transformation-playbook-rethink-your-business-for-the-digital-age-pdf (Accessed: 14 October 2022).
MLA 7 Citation
Rogers, David. The Digital Transformation Playbook. [edition unavailable]. Columbia University Press, 2016. Web. 14 Oct. 2022.