eBook - ePub
The Everything Guide to Mobile Apps
A Practical Guide to Affordable Mobile App Development for Your Business
- 304 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Everything Guide to Mobile Apps
A Practical Guide to Affordable Mobile App Development for Your Business
About this book
Expert advice on how to succeed in the mobile market!
Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn't have to be!
With The Everything Guide to Mobile Apps, you'll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you'll discover:
From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business's revenue.
Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn't have to be!
With The Everything Guide to Mobile Apps, you'll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you'll discover:
- What to consider when developing an app
- Which format best fits your needs and budget
- How to stand out in the app market
- The benefits of including apps in a marketing strategy
- How creating an app can improve business revenue
From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business's revenue.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The Everything Guide to Mobile Apps by Peggy Anne Salz,Jennifer Moranz in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Contents
Top 10 Things You Need to Know about Mobile Apps
Introduction
01 The App Defined
What Is an App?
Types of Apps
How Do Apps Work?
Today’s Smartphones
Where to Start?
Building a Mobile Strategy
Make Them an Offer
The App Environment
02 App Market by the Numbers
The Numbers Game
App Interaction on the Rise
Hot Consumer Trends
Staying On Top
Will Your App Stack Up?
03 Know Your Audience
Segmenting the Market
Mobile Demographics (Ages 8–34)
Gen-X: Ages 35–54
Digital Moms
Boomers Are the Boom Market
You Are Mobile
04 You Are Not Alone
Resources for Building
Strength in Numbers
The App Economy Is Here!
Reality Bytes
Developer Obstacles
05 What You Need to Know Before Building
Value, Benefit, and Cost
Design Costs
Development Costs
Risky Business
What Are the Payment Terms?
Owning What Matters Most
Adjusting to Change
06 Developing Your App
Who Will Make Your App?
Should You Go In-House?
The Cost of Development Methods and Models
Factors That...
Table of contents
- Cover
- Title Page
- Dedication
- Contents
- Top 10 Things You Need to Know about Mobile Apps
- Introduction
- 01 The App Defined
- 02 App Market by the Numbers
- 03 Know Your Audience
- 04 You Are Not Alone
- 05 What You Need to Know Before Building
- 06 Developing Your App
- 07 Designing Your App
- 08 Personal Privacy Is Paramount
- 09 Testing, Testing
- 10 Shop Till You Drop
- 11 App Stores and More
- 12 App Monetization Models
- 13 Mobile Marketing and Advertising
- 14 Getting Discovered Across All Channels
- 15 Achieve Lasting Impact and Loyalty
- 16 Get Seriously Social
- 17 App Maintenance
- 18 Success Breeds Success
- 19 The Future of Apps
- Appendix A: Glossary of Mobile Terms
- Appendix B: Contributor Biographies
- Acknowledgments
- Copyright