- 336 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Sell and Market Like a Pro!
In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:
With this book at your fingertips, you'll get the marketing and sales skills you need to survive--and flourish--one sale at a time!
In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:
- Write articles for professional publications
- Make cold calls like a sales pro
- Network to build a lasting customer base
- Develop a winning sales strategy
With this book at your fingertips, you'll get the marketing and sales skills you need to survive--and flourish--one sale at a time!
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Rain Making by Ford Harding in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover Page
- Title Page
- Copyright
- Advanced Praise for Rain Making, 2nd Edition
- Contents
- Preface to Revised Edition
- Acknowledgments to the Revised Edition
- Acknowledgments
- Introduction
- Marketing Tactics: How Professionals Build Reputations and Generate Leads
- Writing and Publishing Your Article
- Finding a Podium
- Marketing by Mail
- Organizing Seminars and Conferences
- Getting Publicity
- A Few Words on the Web by Matt Caspari
- Eliminating the Dread of Cold Calling
- Building a Network: How Professionals Develop a Sustainable Source of Leads
- Networking: The Alternative to Cold Calling
- Special Rules for Special Networks: Trade Associations, Formal Networking Groups, and Internal Networks
- Increasing Network Quality by Mimi Spangler and Gary Pines
- How Markets Structure Networks
- From Networks to Leads
- Building Client Relationships That Last
- Sales Tactics: How Professionals Advance and Close a Sale
- The Sales Meeting: The First Five Minutes
- The Sales Meeting: Questioning and Listening
- The Sales Meeting: Offering Your Solution
- The Sales Meeting: Formal Presentations
- The Sales Meeting: Handling Questions and Concerns
- Team Selling
- Shortening the Sales Cycle
- Writing a Proposal
- Quoting a Fee
- Turning Down Small Work
- When You Lose a Sale
- From Tactics to Strategy: What Works and What Doesn't
- The Logic of a Sales Strategy
- Simple Strategies That Can Help You Now
- Self-Marketing: Experts Make Themselves
- Market-Based Strategies
- Conclusion: Becoming a Rainmaker
- Appendix
- Notes