How to Sell Anything to Anybody

Joe Girard, Stanley H. Brown

• Publisher: Touchstone
• Year: 1978
• Topic: Business
• eBook ISBN:
  9781439136676
• Subtopic: Business Skills
• Index: Business

"Salesmen are made, not born. If I did it, you can do it."
-- Joe Girard In his fifteen-year selling career, author Joe Girard sold 13, 001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did. This bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can: TURN ONE SALE INTO 250 MORE
CREATE A WINNING GAME PLAN FROM LOSING SALES
KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER
MOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE
SELL AT A LOSS AND MAKE A FURTUNE

Table of contents

• Cover Page
• Title Page
• Dedication
• Contents
• 1 Introduction
• 2 The End of a Loser, the Beginning of a Winner
• 3 It All Begins with Want
• 4 The Mooch Is a Human Being
• 5 Girard’s Law of 250
• 6 Don’t Join the Club
• 7 What Do You Do After You Sell Your Uncle Harry?
• 8 Fill the Seats on the Ferris Wheel
• 9 Girard’s Toolbox
• 10 Getting Them to Read the Mail
• 11 Hunting with Birddogs
• 12 Knowing What You’re Doing—and Why
• 13 Honesty Is the Best Policy
• 14 Facing the Customer
• 15 Selling the Smell
• 16 Espionage and Intelligence
• 17 Locking Them Up
• 18 Winning After the Close
• 19 All the Help You Can Get
• 20 Spending and Getting
• 21 There Is No Last Chapter
• About the Author