We are all looking for ways to get wealthy. Some people might not state this so bluntly, but letâs face itâwe all crave the security that money can bring. But itâs important to note that wealth doesnât have to mean greed. Wealth can buy you more time off to spend with your family, good education for your children, better health care, and the freedom to live the life you want to live.
Wealth to me means freedom. I want to have enough money to take time off to travel with my wife. I want to be able to help my parents live out their retirement years in comfort. And I want to give back to my community, particularly to help at-risk children have opportunities to make something out of their lives. All this takes time and money. Money buys me this time, and it provides me with these things that are so important to me.
The bookstore shelves are lined with titles that promise to reveal the âsecrets to success.â I was once one of those staring at a wall of titles and wondering which one would help get me to the place I wanted to be. If youâre anything like me, youâve probably already learned what makes the âmillionaire next doorâ tick and how to âthink and grow rich.â These are great motivational booksâthey help you figure out what path you want to take toward building your own life of financial security and freedom. But if youâve picked up this book, you probably want something moreâŚspecific advice on how to build that wealth through one of the smartest methods around: real estate.
Iâve been working in the apartment industry, where I received my Certified Apartment Manager (CAM) designation, for more than a dozen years, first as a manager of large rental complexes and later as an owner. Iâve worked on every type of propertyâfrom single-family homes to 1,000-unit apartment buildings, and just about everything in between. Several years ago, I decided to put all the advice, systems, and âbest practicesâ Iâve developed over the years into a book and seminar series called The Landlord Academy (www.thelandlordacademy.com). Iâve trained tens of thousands of would-be rental property owners, some of whom have gone on to be property moguls in their own right.
But in order to be successful, you donât have to have 100 unitsâa single-family home or a duplex is just as viable for your first move as a rental investor. And, as Iâll show you, itâs a heck of a lot safer to hang on to property for the long term than to try to work the market with risky âfix-it-and-flip-itâ schemes. The beauty of rental investing is that you can choose the steps you want to take and decide when you are ready to take them. The key, of course, is performing your SEOTAâ (my own method for evaluating the right rental properties, which youâll learn in this book) and allowing this process to help you choose wisely. Iâll give you all the tools, checklists, and operating systems you will need to make that first choice with confidence. That is my commitment to you. Read on to learn how Mitchell and Thelma, two of my Landlord Academy success-story clients, put these systems into practice.
MITCHELL AND THELMAâS STORY
Mitchell and his wife, Thelma, attended several of my Landlord Academy training courses. They were recently married with two young children, and were looking for a way to build wealth. Their financial state was OK (but not perfect) when they came to me. They both had steady jobs (though neither was pulling in the big bucks) and they had OK credit (with some outstanding credit card debt). But they also had a dream for the future: They wanted their kids to go to college (something neither of them had done), they wanted to be able to offer some security to their parents, and they had decided the 401(k)s they contributed to at work werenât going to get them where they wanted to go fast enough. They wanted to take their financial destiny into their own hands.
Mitchell and Thelma were living in an apartment and needed more space for their growing family. As a two-income family, they decided they were ready to buy a home. However, after attending some of my classes, they were excited to start their rental investment portfolio and were unsure if they should use their limited funds to buy a new home for their family, or continue to live in their apartment and buy a home to rent out.
I get questions like this all the time. I usually suggest this: Why not do both? Why donât you buy a rental property in which you can live and rent out the other units to help pay down the debt youâll be taking on?
Mitchell and Thelma had been looking at single-family homes in the $240,000 price range. I suggested that they explore buying a duplex for the same amount. They could live in one apartment and rent out the other apartment in the building to help defray the cost of the mortgage. The rental income would get them started on their journey to real estate wealth, and the family would have a larger place to live in.
Mitchell called me a few months later to report that while the lure of that bigger, more expensive home had been powerful, theyâd resisted the temptation. They thought about their long-term plans and realized that this first investment move needed to be a wise one. Buying a more expensive home would be okay. It would appreciate in value, and they would have some equity to use in the future for college or a real estate investment. But by buying a duplex instead, they would advance two moves, rather than one. They might not have some of the upgrades found in the more expensive home, but they would have more space to live in and an income-producing rental unit. If they had bought the single-family home to live in, they would have had to save up more money or wait a few years for the equity to build up to use to buy a rental property. Mitchell and Thelma had just accelerated their journey to wealth.
They were smart in another sense as well. Now that they had a rental property, they used The Landlord Academy as a resource to get the training, operations manuals, and forms they needed to manage this rental profitably and legally. They took their first step seriously. It always amazes me when I see people put their entire savings at risk by buying a rental property without getting some training on how to run that property. The time and money you spend in training to be a landlord and researching the best property-management systems (whether you take a class, or you use the guidance offered in this book) will pay off tenfold. For Mitchell and Thelma, the price of enrolling in my Landlord Academy was far less than the cost of one eviction! You can use the same methods Mitchell learned in class by using the processes and forms you find in this book to purchase and operate your own rental property. Mitchell and Thelma found that by using tried and true methods of operation, they were spending less time running the place than they once did worrying about their financial future.
Mitchell and Thelma knew why their goal of wealth was so important to them. They wanted to be able to pay for their kidsâ educations. They didnât want to work second jobs to earn more, because they wanted to remain actively engaged in their kidsâ lives. And they wanted to have enough of a financial cushion to assist family members who might need assistance down the line. They wisely chose real estate as their method of achieving wealth. Then they were smart enough to find a step-by-step system to follow. This book will give you the tools to do the same thing.
WHAT ABOUT MY CREDIT?
Are you thinking that you might as well put this book down now, because you donât have good enough credit to get a loan? Donât do it! When I started my real estate journey, my credit score was a shaky 582! One of the smartest things I did was immediately get some advice on improving my credit. As I was planning my path to wealth and educating myself on real estate investing, I was also taking small but steady steps to improve my credit. By the time I was ready to make an investment move, my credit had improved dramatically.
The worst thing you can do if you have less than desirable credit is wait to do something about it. There are many companies that can help you improve your credit, as well as some simple steps you can take on your own. Iâll talk more about improving your credit in chapter 6. So, donât be discouraged if your credit isnât stellar right at this momentâyou can still become a successful real estate investor. For a list of creditable credit repair services visit thelandlordacademy.com.
YOU CAN HAVE IT ALLâWITHIN REASON
Mitchell and Thelma decided that purchasing a single-family home wasnât the be-all and end-all for them at that moment. While that remained a desire, they were willing to put off realizing that dream for a while. They knew that if they acted strategically, eventually theyâd be able to own a much nicer single-family home.
What really convinced them that buying the duplex and renting the other unit was the wisest choice for them was that they understood and put to use the basic principle of leverageâusing other peopleâs money to purchase an asset. We will talk more about the power of leverage later on, but for now you need to understand only that their down payment entitled them to own an investment valued at $240,000. In other words, they put a small percentage down and got to own a much more valuable property because the bank loaned them the rest of the value of that property. If you were going to make your riches in the stock market, to buy $240,000 of stock, you would have to write a check for $240,000! In real estate you have to have only a portion of the purchase price in cash. The rest is loaned to you by a bank. Real estate is one of the few investment paths you can take that allows average people like you and me (who donât have huge trust funds to get started with) in the door. In addition, your property will also appreciate in value. Letâs look again at Mitchell and Thelma to see several benefits of investing in rental properties.
The Benefits of Mitchell and Thelmaâs Investment
- Their renters help pay for their mortgage. The monthly mortgage of $1,350 Mitchell and Thelma assumed was more than they had been paying before, but they had a tenant who was paying $850 a month to lease the smaller two-bedroom unit in the duplex. So, in effect, they were paying only $500 a month of their own money on the mortgage. That was far less than they had paid previously in rent. They were actually again using other peopleâs moneyâin this case, their tenantâs rent paymentsâto pay down the debt on the property.
- As the mortgage balance decreases over time, they can refinance to have lower paymentsâuntil eventually the property is paid off. The rent Mitchell and Thelma collect (which is likely to rise over time) will eventually be equal to or greater than their monthly mortgage payment. Eventually, once that balance is paid off, they will be making a profit each month in addition to being free and clear of that original debt.
- The appraised value of Mitchell and Thelmaâs property will continue to increase. Whenever they decide to sell the place, they will see an increase in their investment, which they can use to reinvest in other properties.
- Perhaps just as important, they will benefit from 3-D tax advantagesâdeductible, depreciable, and deferrable. Iâll address each of these in more depth later on, but for now, keep in mind all these benefits of investing in rental property.
MITCHELL AND THELMA TODAY
Because Mitchell and Thelma followed my Strategic Evaluation of a Target Area (SEOTA) process to pick the right investment property (which weâll learn about later in the book), they were able to locate the right rental investment for themselves in a desirable neighborhood. As the value of the property increased, so did the rents in the area. (If theyâd bought a single-family home, all they would have gotten was the theoretical increase in value of the property and no actual increase in cash flow.) After a year, they were able to get an additional fifty dollars a month for the unit. In four years, that $850 two-bedroom unit was able to command a nice, even $1,000 a month: That meant only $350 of their monthly mortgage had to come from their own income.
Mitchell and Thelma decided the benefits of rental property ownership were so great, they bought a small apartment complex with the money they had saved by renting out the second unit in their first building and using some of the equity that had built up.
Today, some five years after they first became Landlord Academy students, Mitchell and Thelma have sold that first duplex, purchased a six-unit apartment complex, and are in negotiation to purchase a twenty-four-unit property. Mitchell has left his job with the parks and recreation department to oversee the operations at their mini real estateâempire. By thinking strategically about their goals and the path to achieve them, today Mitchell and Thelma have a net worth of $1.2 million dollars. Not bad!
Mitchell and Thelmaâs story is not unique. Iâve worked with hundreds of individuals who have achieved similar kinds of results by using the methods and practices Iâve employed myself and teach regularly. Not only have they learned about the importance of evaluating an investment properly before buying it to avoid costly mistakes, but more important, they have learned the arts of landlording and running these properties efficiently and profitably through my innovative landlording systems.
While Iâve been fortunate to assist celebrity clients with significant capital to investâguys like baseball superstar Gary Sheffield, boxing champion Winky Wright, and basketballâs great Chucky Atkinsâthe vast majority of my students donât have lots of cash to invest. Iâve helped thousands of regular folks purchase a modest single-family home as a rental property, and just like in the game of Monopoly, these individuals and couples have gone on to purchase other properties with the proceeds from their initial investments! When you think about the whole idea behind Monopolyâto take a little green house and cash it in for a much larger red hotel with more cash flowâyou realize that Milton Bradley had it right! And so can you.
SINGLE FAMILY HOMES VS. MULTIFAMILY RESIDENCES
I am often asked if itâs better to buy single-family homes to rent out, or multifamily residences. Most people are shocked when I say my preference is multifamily. Theyâve usually been told by many people to steer clear of apartments, that they are a management nightmare.
This is the voice of inexperience talking. By eventually upgrading their investment portfolio to apartment units, Mitchell and Thelma benefited from something called economies of scale. What does that mean? It simply means a single-family home will generate only one source of income because you have only one tenant. If property taxes go up, which they will, or if insurance goes up, which it will, you still have only one major source to control these rising expenses. You can raise the rent on your one tenant only so much until what you are charging in rent is unreasonable and unrentable. This is where most investors make their mistake.
With multiunits you are benefiting from the economies of scale. You have more sources of income coming in to not only help control expenses but also to provide cash flow. You can spread your increased expenses over several renters so itâs less impactfulâand so you can retain the good renters and not go through the added expense of soliciting and evaluating a new tenant.
Also, multiunits are actually safer in times of economic turmoil. How? If you are renting out a single-family home and you have one vacancy, whatâs your vacancy rate? Thatâs right: 100 percent. But if you have a duplex and one of your units is vacant, you have only a 50 percent vacancy rate. Youâre still bringing in some revenue. Clearly, the more units you have to rent, the less a single vacancy affects your bottom line.
But arenât multiunit buildings more work to manage? Actually, no. Itâs systematically far easier to manage one set of units than multiple single-family homes in different locations. Iâd rather make a trip to one four-plex and deliver all my notices or collect all my rent than have to drive to a bunch of different single-family homes.
That said, there is nothing wrong with starting out with a single-family home as your first investment, but make sure that you are employing your SEOTA (the checklist to evaluate your property, which weâll discuss in chapter 4) before you ...