Street Fighter Marketing Solutions

How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business

Jeff Slutsky

• Publisher: Free Press
• Year: 2007
• Print ISBN:
  9780743299145
• eBook ISBN:
  9781416546153
• Topic: Business
• Subtopic: Entrepreneurship
• Index: Business

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising.

The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits.

With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems.

You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward.

National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization.

In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians.

For more information and a downloadable video, visit www.streetfightermarketing.com.

Table of contents

• Cover
• Colophon
• Title Page
• Copyright
• Dedication
• Contents
• INTRODUCTION: HOW THIS BOOK HELPS YOUR BUSINESS
• 1: THE PROBLEMS WITH THE FUTURE OF MARKETING
• 2: SHOW ME THE ROMI (RETURN ON MARKETING INVESTMENT)
• 3: MAXIMIZING YOUR LOCAL MASS MEDIA
• 4: NEIGHBORHOOD MARKETING STRATEGIES (TAKING IT TO THE STREETS)
• 5: NEIGHBORHOOD MARKETING TACTICS (DOING IT IN THE STREETS)
• 6: DIRECT MAIL THAT WON’T GET TRASHED
• 7: INSIDER MARKETING
• 8: INTER NET PROFIT
• 9: PROFITING FROM NONPROFITS
• 10: ÜBER OUTDOOR ADVERTISING
• 11: EMAIL, VOICE MAIL, PHONE, AND FAX
• 12: PUBLICITY PLAIN AND SIMPLE
• 13: DATA MINING, INTELLIGENCE GATHERING, AND COVERT OPERATIONS
• 14: EXPANDING YOUR HORIZONS WITH EVENTS
• ENDNOTES
• ACKNOWLEDGMENTS
• ABOUT THE AUTHOR