The Big Money

Seven Steps to Picking Great Stocks and Finding Financial Security

Frederick R. Kobrick

• Publisher: Simon & Schuster
• Year: 2006
• Print ISBN: 9780743258715
• eBook ISBN: 9780743288750
• Topic: Personal Development
• Subtopic: Business General

In The Big Money veteran stock picker and mutual fund manager Fred Kobrick draws on his decades of success to explain his Seven Steps to financial security in any investing climate.

Kobrick shows investors how to find the high-quality stocks that will make them wealthy. A stock portfolio needs only a few stocks that appreciate in value ten or twenty times, or one or two stocks that appreciate in value a hundred times or more. Kobrick describes how he found some of his most successful stocks simply by looking carefully at the products and services that customers and investors love, and recognizing the great business models that create repeatability, the ability to keep producing success. This is a timeless approach, so what works with Microsoft, Dell, or Home Depot will work with Google and even newer companies. Kobrick explains that the average investor should not try to emulate a stock analyst or a technician to find great stocks that will generate great wealth. Instead investors must recognize great companies early -- by understanding their business model, identifying their assumptions, recognizing their business strategy, and evaluating their management. Kobrick calls those four factors BASM, and they are the cornerstone of his investing philosophy. Great managements grow companies and earnings, driving stock prices higher. Kobrick also offers some tried-and-tested ways to know when you have a winner you should hold, and when you should sell.

Throughout the book Kobrick describes some of his biggest successes -- as well as a few stocks he missed. His stories about these companies are insightful and frequently entertaining. In bull and bear markets, from retail to high tech, Kobrick has prospered. His stories and his Seven Steps to financial success will show investors what they need to know to do the same thing -- prosper in any investing climate. No serious investor can afford to be without this book.

INDEX

accounting

frauds and

true earnings and

advertising,see marketing

airline stocks

Amazon.com

changing market environments and

patience and

Amgen Inc.

AMP

Ann Taylor

Apollo Computer

Sun vs.

Apple Computer

bending-the-rules lesson with

management and

tech investing and

Asia, Asian crisis

changing market environments and

assumption, assumptions

buy/sell disciplines and

knowledge and

management and

patience and

stock picking and

tech investing and

see alsoBASM

AT&T

Azure Capital Management

Barron’s

BASM (business model, assumptions, strategy, management)

buy/sell disciplines and

changing market environments and

frauds and

as golden goose

knowledge and

patience and

stock picking and

technology and

see also specific BASM components

Battistone, Sam, Jr.

bears, bear markets

causes of

changing market environments and

patience and

stock picking and

benchmarks

patience and

tech investing...

Table of contents

• Cover
• Colophon
• Title Page
• Copyright
• Dedication
• Contents
• 1Anyone Can Become RichOne Stock, BASM, and the Seven Steps
• 2Know What You OwnKnowledge
• 3Holding On to Become RichPatience and the Other Steps
• 4Buy and Sell DisciplinesUnderstanding Two Key Steps
• 5Stock PickingPutting It All Together
• 6ManagementThe Best Management Means the Best Stocks
• 7Bear Markets, Bubbles, and Market TimingHow to Invest in Different Environments
• 8Tech InvestingFrom Microsoft and Dell to eBay and Google
• 9Snake Oil: How to Protect Your Money from Liars and DummiesFraud, Liars, and Fools
• Epilogue: Down the Path to the Big Money
• Acknowledgments
• Index