From a marketing expert with nearly three decades of worldwide brand development experience working with some of today's most recognizable and successful brandsâincluding Dove, McDonald's, and Vicksâcomes a comprehensive and accessible guide to brand-building in today's global marketplace. Spark demystifies the process of building a brand in today's increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brandsâincluding Dove, McDonald's, and Vicksâthis book provides a practical framework to help readers navigate the various stages of brand-building, including: â How to cultivate insight to address a specific business challenge
â How to construct a full business plan around that challenge
â How to leverage a plan for revenue growth Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.
- 208 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Front Cover
- Half Title
- Title Page
- Copyright
- Dedication
- Table of Contents
- Introduction
- PART ONE The Insight to Growing Brands
- PART TWO The Insight to Connecting with Consumers
- PART THREE Creativity That Drives Brand Growth
- Acknowledgements
- Bibliography
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Yes, you can access Spark by Paddy Rangappa in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over 1.5 million books available in our catalogue for you to explore.