The Everything Guide to Starting and Running a Catering Business
eBook - ePub

The Everything Guide to Starting and Running a Catering Business

Insider's Advice on Turning your Talent into a Career

  1. 304 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Everything Guide to Starting and Running a Catering Business

Insider's Advice on Turning your Talent into a Career

About this book

Do you enjoy cooking for others? Is your buffet table a work of art? Are your parties the best in the neighborhood? Then catering may be a great career for you! It's all here-from getting licenses and choosing the perfect name to developing menus and getting the word out. Seasoned food expert and caterer Joyce Weinberg covers all aspects of the catering business and shares her secrets to success with you, including how to: Choose a specialty-fancy fundraisers, company and family picnics, or romantic weddings; Learn the ropes before you start your business; Create a marketing plan that gets your company noticed by all the right people; Find clients and generate repeat customers. The Everything Guide to Starting and Running a Catering Business is all you need to make your passion your profession!

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Yes, you can access The Everything Guide to Starting and Running a Catering Business by Joyce Weinberg in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Everything
Year
2007
Print ISBN
9781598693843
eBook ISBN
9781605502298
Topic
Business
Subtopic
Business General
Index
Business

Appendix A: Resources and Suggested Reading

SUGGESTED READING
CATERING
Hansen, Bill, and Chris Thomas. Off-Premise Catering Management. 2nd ed. Hoboken, NJ:John Wiley & Sons, 2005.
MARKETING
Antion, Tom. The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High-Return Tools and Techniques That Really Work. Hoboken, NJ: John Wiley & Sons, 2005.
Bradburn, Norman M., Seymour Sudman, and Brian Wansink. Asking Questions: The Definitive Guide to Questionnaire Design — For Market Research, Political Polls, and Social and Health Questionnaires. San Francisco: Jossey-Bass, 2004.
Levinson, Jay Conrad. Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. 4th ed. Boston: Houghton Mifflin, 2007.
McQuarrie, Edward. The Market Research Toolbox: A Concise Guide for Beginners. 2nd ed. Thousand Oaks, CA: Sage Publications, 2006.
NEGOTIATION
Cohen, Herb. You Can Negotiate Anything. New ed. New York: Citadel, 2000.
Shapiro, Ronald M., and Mark A. Jankowski. The Power of Nice: How to Negotiate So Everyone Wins — Especially You! Rev. ed. New York: John Wiley & Sons, 2001.
CUSTOMER LOYALTY
Denove, Chris, and James Power. Satisfaction: How Every Great Company Listens to the Voice of the Customer. New York: Penguin, 2...

Table of contents

  1. Cover Page
  2. Title Page
  3. THE EVERYTHING® GUIDE TO STARTING AND RUNNING A CATERING BUSINESS
  4. dedication
  5. Contents
  6. Acknowledgments
  7. Top Ten Things You Need to Know about the Catering Business
  8. Introduction
  9. What Is Catering?
  10. Understanding the Catering Industry
  11. Required Skills for a Caterer
  12. Getting Started as a Caterer
  13. Researching Your Business Opportunity
  14. Developing a Concept
  15. Being a Personal or Private Chef
  16. Developing a Catering Menu
  17. Pricing Your Services and Menus
  18. Developing a Catering Business Plan
  19. Proposal Writing
  20. Marketing Yourself
  21. Marketing Your Business
  22. Dealing with Clients
  23. Considerations as You Grow
  24. Partnering to Grow Your Business
  25. Catering Challenges and Equipment Recommendations
  26. Useful Catering Tips
  27. Outsourcing
  28. New Trends in Catering
  29. Appendix A: Resources and Suggested Reading
  30. Appendix B: Glossary
  31. Appendix C: Personal Chef Client Information Form (LDA Form)
  32. colophon