A guide to strategic communication for stronger brands!
Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers.
In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers.
This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.
- 224 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Information
Topic
DesignSubtopic
Design GeneralTable of contents
- Title Page
- Dedication
- Table of Contents
- Introduction
- 1 Setting the Stage
- 2 Defining the Situation
- 3 Vision and Mission
- 4 Goal Definition
- 5 The Competitive Environment
- 6 Audience Insight
- 7 Concept Development
- 8 Messaging Strategy
- 9 Messaging Tactics
- 10 Design Development
- 11 Concept Selection
- 12 Concept Testing
- 13 Presenting Concepts
- 14 Implementation
- 15 Evaluation
- 16 Process Improvement
- 17 Wrapping It Up
- About Dave Holston
- Copyright
- Tables
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Yes, you can access Show Me, Don't Tell Me by Dave Holston in PDF and/or ePUB format, as well as other popular books in Design & Design General. We have over 1.5 million books available in our catalogue for you to explore.