eBook - ePub

Culture+Typography

Name: Culture+Typography
ISBN: 9781440338557

How Culture Affects Typography

Nikki Villagomez,

208 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Culture+Typography

How Culture Affects Typography

Nikki Villagomez,

About this book

Inspire your type designs with the side-by-side travel photo comparisons in Culture+Typograhpy by Nikki Villagomez. Each image features examples of typography in culture and is accompanied by cultural and historical commentary. Explore how design choices can be informed by the language of the cultural surroundings, and learn more about type selection, color usage and more with this book.

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Yes, you can access Culture+Typography by Nikki Villagomez in PDF and/or ePUB format, as well as other popular books in Design & Design General. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Year

Print ISBN

eBook ISBN

Topic

Subtopic

05 SIGNAGE

NASHVILLE, TENNESSEE

RICHMOND, VIRGINIA

SIOUX FALLS, SOUTH DAKOTA

ORLANDO, FLORIDA

Out of all of the chapters in this book, this chapter is the most far reaching. Neon signs, hand lettered signs, ghost signs and wayfinding signs are all kinds of signage, but in order to compare how they are handled from city to city, they are best covered in their own chapter. The images for this chapter are organized based on the kinds of business that is being advertised. It is interesting to see how the culture of the city has played a part in decisions that have been made for the typography, the material for the sign (metal, wood, concrete, and so forth), and the colors utilized. I find the signs in this chapter to be a big source of inspiration because they offer creativity in very structured environments—especially the signs that advertise locally owned businesses. There are size requirements that have to be taken into account, color combinations that have to be thought through, and most importantly, the sign has to be memorable.

QUICK TIP

Check out different points of view. When a sign really catches my attention, I take several pictures of it. One from a distance for scale and surroundings and then several zooming in on the details that make it unique. Or, in the case of Macy’s (below), three signs on one building handled three different ways!