eBook - ePub
Culture+Typography
How Culture Affects Typography
Nikki Villagomez
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eBook - ePub
Culture+Typography
How Culture Affects Typography
Nikki Villagomez
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About This Book
Inspire your type designs with the side-by-side travel photo comparisons in Culture+Typograhpy by Nikki Villagomez. Each image features examples of typography in culture and is accompanied by cultural and historical commentary. Explore how design choices can be informed by the language of the cultural surroundings, and learn more about type selection, color usage and more with this book.
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Information
Topic
DesignSubtopic
Graphic design05 SIGNAGE
NASHVILLE, TENNESSEE
RICHMOND, VIRGINIA
SIOUX FALLS, SOUTH DAKOTA
ORLANDO, FLORIDA
Out of all of the chapters in this book, this chapter is the most far reaching. Neon signs, hand lettered signs, ghost signs and wayfinding signs are all kinds of signage, but in order to compare how they are handled from city to city, they are best covered in their own chapter. The images for this chapter are organized based on the kinds of business that is being advertised. It is interesting to see how the culture of the city has played a part in decisions that have been made for the typography, the material for the sign (metal, wood, concrete, and so forth), and the colors utilized. I find the signs in this chapter to be a big source of inspiration because they offer creativity in very structured environmentsâespecially the signs that advertise locally owned businesses. There are size requirements that have to be taken into account, color combinations that have to be thought through, and most importantly, the sign has to be memorable.
QUICK TIP
Check out different points of view. When a sign really catches my attention, I take several pictures of it. One from a distance for scale and surroundings and then several zooming in on the details that make it unique. Or, in the case of Macyâs (below), three signs on one building handled three different ways!
NEW YORK CITY, NEW YORK
ALBUQUERQUE, NEW MEXICO
COLUMBUS, OHIO
CLEVELAND, OHIO
NEW YORK CITY, NEW YORK
SAN FRANCISCO, CALIFORNIA
MIAMI, FLORIDA
AUSTIN, TE...