The Everything Guide to Customer Engagement
eBook - ePub

The Everything Guide to Customer Engagement

Connect with Customers to Build Trust, Foster Loyalty, and Grow a Successful Business

  1. 304 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Everything Guide to Customer Engagement

Connect with Customers to Build Trust, Foster Loyalty, and Grow a Successful Business

About this book

Expert advice and strategies for winning--and keeping--customers!

Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common: They have famously loyal customers. These companies understand that customer engagement is just as important as quality products and services when it comes to customer loyalty and retention. With The Everything Guide to Customer Engagement, you can learn the highly successful strategies that have been working for business all over the world. Inside, you'll find essential information on how you can better:
  • Reach customers in person and online
  • Create a community
  • Build your social media presence
  • Bring in new business
  • Grow your reputation
It doesn't matter if your business is large, medium, or small. With this guide, you'll learn the tips and techniques to make your customers and their priorities your number one focus, now and in the future.

Trusted by 375,005 students

Access to over 1.5 million titles for a fair monthly price.

Study more efficiently using our study tools.

Information

Publisher
Everything
Year
2014
Print ISBN
9781440580550
eBook ISBN
9781440580567
Topic
Business
Subtopic
Business generale
Index
Business

Table of contents

  1. Title Page
  2. Dedication
  3. Contents
  4. Top Ten Ways to Connect with Your Customers in the Twenty-First Century
  5. Introduction
  6. Chapter 1: The Basics of Customer Engagement
  7. Chapter 2: Who Is Your Customer?
  8. Chapter 3: Defining Your Target Audience
  9. Chapter 4: Understanding Your Target Audience
  10. Chapter 5: Understanding Your Competition
  11. Chapter 6: Defining, Refining, and Managing Your Brand
  12. Chapter 7: Your Employees and Customer Engagement
  13. Chapter 8: Using Business Development for Customer Engagement
  14. Chapter 9: Using Traditional Media for Customer Engagement
  15. Chapter 10: Using Social Media for Customer Engagement
  16. Chapter 11: Using YouTube for Customer Engagement
  17. Chapter 12: Using Facebook for Customer Engagement
  18. Chapter 13: Using Twitter for Customer Engagement
  19. Chapter 14: Using LinkedIn for Customer Engagement
  20. Chapter 15: Using Google+ for Customer Engagement
  21. Chapter 16: Using Pinterest and Other Visual Platforms
  22. Chapter 17: Using Online Communities for Customer Engagement
  23. Chapter 18: Using Public Relations for Customer Engagement
  24. Chapter 19: Creating an Engagement Plan
  25. Chapter 20: When Things Go Wrong
  26. Appendix A: Customer Engagement Case Studies and Success Stories
  27. Appendix B: Additional Resources
  28. Acknowledgments
  29. Copyright

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.5M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access The Everything Guide to Customer Engagement by Linda Pophal in PDF and/or ePUB format, as well as other popular books in Business & Business generale. We have over 1.5 million books available in our catalogue for you to explore.