The Everything Guide to Fundraising Book

From grassroots campaigns to corporate sponsorships -- All you need to support your cause; Capital campagins/ Online fundraising / Cause marketing / Special Events

Adina Genn

• Publisher: Everything
• Year: 2008
• Print ISBN:
  9781598698237
• eBook ISBN:
  9781605507637
• Topic: Business
• Subtopic: Business General
• Index: Business

Thousands of nonprofit organizations, charities, political campaigns, causes, and groups rely on fundraising dollars to succeed. But competition for donations is stronger than ever. This guide teaches you how to set goals, create a plan, and tap into a financial goldmine of corporate and government endowments. It features timely information on how to: attract and work with volunteers; choose and organize campaigns and events; use corporate fundraisers to increase visibility; pitch to reluctant donors and sponsors; and more! This edition also includes completely new material on: Intranet sites to communicate with team members; cause marketing; social networking fundraising; and giving circles.

Table of contents

• Cover Page
• Title Page
• Copyright Page
• Dedication
• Contents
• Top Ten Fundraising Tips You Will Learn from This Book
• Introduction
• 1: Fundraising Basics
• 2: Selecting the Fundraiser for You
• 3: Getting Started
• 4: Where and When? The Details of Your Fundraiser
• 5: Organizing the Troops
• 6: The Big Bucks
• 7: Honing Your Skills for Effective Fundraising
• 8: A Lesson in Ethics
• 9: Communication Tools and Practices
• 10: Spreading the Word
• 11: Corporate Fundraising
• 12: Community Fundraising
• 13: Grassroots Fundraising
• 14: Fundraising with Kids and Teens
• 15: Political Fundraising
• 16: Odds and Ends
• 17: All about Grants
• 18: Grant Writing 101
• 19: Taxes and Accounting
• 20: Measuring Success
• Appendix A: Fundraising Resources
• Appendix B: PBS: Forty Years of Successful Fundraising