eBook - ePub
The Everything Guide to Social Media
All you need to know about participating in today's most popular online communities
- 304 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Everything Guide to Social Media
All you need to know about participating in today's most popular online communities
About this book
The ultimate user's guide to Facebook, Twitter, Flickr, and more! Don't know a tweet from a tweep? Wondering how to get a Second Life? Curious about creating a Facebook profile? Join the social media movement! With The Everything Guide to Social Media, you'll master the lingo, tools, and techniques you need to use all forms of social media. Written in friendly, non-technical language by acclaimed reporter John K. Waters, this highly accessible handbook covers the full range of social media services, including:
- Messaging and communication (Blogger, Twitter)
- Communities and social groups (Facebook, MySpace, Friendster)
- Location-based social networking (Foursquare)
- News and tagging (Digg, StumbleUpon)
- Collaboration and cooperation (Wikipedia, Wikispaces)
- Photos and video sharing (Flickr, YouTube)
- Opinion and reviews (Yelp, Epinions)
With this guide, you'll become comfortable with social media--and learn how to expand your presence online. With a special section on leveraging the power of social networks to build or grow a business, this up-to-the-minute guide is everything you need to walk the talk online--one wiki at a time!
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Yes, you can access The Everything Guide to Social Media by John K Waters, John Lester in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.
Information
Appendix B
Additional Resources
140 Characters
Dom Sagolla's must-read guide to the art of the tweet. Available online and on the iPhone.
www.140characters.com
About.com
Useful online collection of expert-written articles on a broad range of topics. An “online neighborhood of experts.”
www.about.com
Active Worlds
Provides free software for constructing your own three-dimensional virtual world on the Internet.
www.activeworlds.com
Adobe Systems
Software company behind Flash, Flex, PDF, and Acrobat Reader. Headquartered in San Jose, California.
www.adobe.com
Adobe Systems PDF Portfolios
Adobe's ePortfolio product. Based on the company's Portable Document Format (PDF).
www.adobe.com/education/instruction/teach/acrobat-curriculum.html
agoraXchange
A repository of ideas for a global politics game. Currently in beta.
www.agoraxchange.net
Alamofire
Austin, Texas-based company behind Gowalla. Makes digital collectibles. Created the popular card-collecting game, PackRat.
http://alamofire.com
Alexa.com
Excellent source for web traffic and trends. Calls itself “The Web Information Company.” Indispensible resource for web watchers.
www.alexa.com
Amazon.com
Electronic commerce company originally known as a bookseller. Now features a massive catalog of products, including the Kindle e-book reader.
www.amazon.com
ANGEL Learning
A maker of learning management systems. Merged with rival Blackboard in 2009.
www.blackboard.com/Teaching-Learning/Learn-Resources/ANGEL-Edition.aspx
Angie's List
A subscription-based aggregator of consumer reviews. Focused on local services.
www.angieslist.com
Apple, Inc.
Formerly Apple Computer. Maker of the Mac, the iPod, the iPhone, and the iPad.
www.apple.com
Arbitron
A media research firm. Based in the U.S.
www.arbitron.com
Artcyclopedia
Free online art encyclopedia.
www.artcyclopedia.com
Autopedia
Free online encyclopedia of automotive resources. Covers auto maintenance, financing, insurance, lemon laws, and more, by state.
http://autopedia.com
Autospies
A social network of industry employees, analysts, dealers and car fanatics who leak information about cars. Headquartered in San Diego.
www.autospies.com
Avatar Facebook fan page
The Facebook fan page of the James Cameron hit movie. Good example of a fan page.
www.facebook.com/pages/AVATAR-MOVIE-FAN-SITE205508540822
Badoo
Social network founded in London in 2006, now owned by a Greek company. Free, multi-lingual. Popular in Europe.
http://badoo.com
Bebo
Social network popular in the UK. Owned by AOL.
www.bebo.com
Beeing Microblogging service.
www.beeing.com
Bit.ly
URL shortening service.
http://bit.ly
Blackplanet
Free social network aimed at African Americans. Founded in 1999. Billed as the largest black community online.
www.blackplanet.com
BlinkList
Free social bookmarking service claiming 450,000 users in 2010.
http://blinklist.com
Blip.TV
Video-hosting service. Claims 50,000- plus independently produced, original web shows, developed by 44,000-plus creators.
www.blip.tv
Blizzard Entertainment
Computer-game company, creator of World of Warcraft, Diablo, Starcraft, and other major hits.
http://us.blizzard.com
Blogger
Free hosting service maintained by search engine giant, Google. Launched in 1999, it's one of the best-known blog-hosting services.
www.blogger.com
Bloggers' FAQ on Intellectual Property
A must-read article from the Electronic Frontier Foundation's Bloggers' Legal Guide. Covers questions about copyright.
www.eff.org/issues/bloggers/legal/liability/IP
Bloggers' FAQ on Online Defamation Law
A must-read article from the Electronic Frontier Foundation's Bloggers' Legal Guide. Covers online defamation law.
www.eff.org/issues/blo...
Table of contents
- Cover Page
- Title Page
- Copyright
- Contents
- Top 10 Things Everyone Should Know about Social Media
- Foreword
- Introduction
- 01: The Information Super-highway Becomes a Two-Way Street
- 02: Blogs: The Voice of the People
- 03: Twitter: The Microblog with the Macro Impact
- 04: It Takes a Village: Social Networks
- 05: Facebook: The Social Network That Ate the World
- 06: MySpace: The Social Network Rock Star
- 07: Friendster: The Social Network That Started It All
- 08: LinkedIn: The Social Network for Professionals
- 09: Photo Sharing: A Picture Beats 140 Characters
- 10: Video Sharing: Not Your Father's Home Movies
- 11: Social Bookmarking: Sharing Your Favorite Links
- 12: The Social News: All the News You Think Is Fit
- 13: Opinion and Reviews: Would You Recommend This Plumber?
- 14: Wikis: Getting Everyone on the Same Page
- 15: Wikipedia: All the World's User-Generated Knowledge
- 16: Virtual Worlds: A Different Kind of Avatar
- 17: Location Sharing: The Who Gets a Where
- 18: Social Media and Education: Teaching the Digital Natives
- 19: Social Media Marketing: Creating Buzz with the Social Web
- 20: What's Next on the Horizon for Social Media
- Appendix A: Glossary
- Appendix B: Additional Resources