Breakthrough Thinking
eBook - ePub

Breakthrough Thinking

A Guide to Creative Thinking and Idea Generation

Thomas Vogel

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  1. 204 pages
  2. English
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  4. Available on iOS & Android
eBook - ePub

Breakthrough Thinking

A Guide to Creative Thinking and Idea Generation

Thomas Vogel

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About This Book

Harness your creative potential!Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life. Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you:

  • Develop critical understanding of concepts, theories and trends in creativity
  • Learn how to develop and apply creative concepts and strategies within today's competitive business environment
  • Brainstorm, analyze and evaluate innovative ideas and solutions
  • Empower your team's creative process
  • And much more

Let Breakthrough Thinking be your guide and tap into your creative potential today!"This book represents an important contribution to our growing understanding of creativity in professional practice. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding." --W. Glenn Griffin, Ph. D., Associate Professor of Advertising, The University of Alabama and co-author of The Creative Process Illustrated "A resource not only for industry innovators, but also for academic mentors who aim to provide rich learning environments for creative leaders of the future." --Joann M. Montepare, Professor of Psychology, Lasell College

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HOW Books



El-Murad, J., & West, D. C. (2004). The definition and measurement of creativity: What do we know? Journal of Advertising Research, 44, 188-201.
Iezzi, T. (2006, June 19). You really believe in creativity? Then stop talking and start doing. Advertising Age.
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Osborne, A. (1942). How To Think Up. New York & London: McGraw-Hill Book Company Inc.
Vogel, T. & Montepare, J. (2009). Creativity in U.S.-based Advertising Agencies: Exploring the Role of the 4 P’s- Person, Place, Process and Product. Proceedings of the American Academy of Advertising.
White, A., & Smith, B.L. (2001). Assessing advertising creativity using the creative product emantic scale. Journal of Advertising Research, 41, 27-34.

Chapter One

New Truths about Creativity

Abraham, A., Pieritz, K., Thybusch, K., Rutter, B., Kröger, S., Schweckendiek, J., Stark, R., Windmann, S., & Hermann, C. (2012). Creativity and the brain: Uncovering the neural signature of conceptual expansion. Neuropsychologia, 50(8), 1906–1917.
Adolphe, B. (2001). The Origins of Creativity. USA: Oxford UP.
Baird, B., Smallwood, J., Mrazek, M. D., Kam, J. W. Y., Franklin, M. S., & Schooler, J. W. (2012). Inspired by Distraction: Mind Wandering Facilitates Creative Incubation. Psychological Science, 23(10), 1117–1122.
Berdyaev, N. (1999). Salvation and Creativity (Fr. Stephen Janos, Trans.). Retrieved from
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Catmull, E. (2008). How Pixar Fosters Collective Creativity. Harvard Business Review.
Culpepper, M. K. (2010). KEYS to Creativity and Innovation: An Adopt-A-Measure Examination. The International Center for Studies in Creativity. Buffalo State College. Retrieved from
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Johnson, S. (2010). Where Good Ideas Come From: The Natural History of Innovation. Penguin.
Kounios, J. & Beeman, M. (2009). The Aha! Moment The Cognitive Neuroscience of Insight. Current Directions in Psychological Science 18, no. 4 (August 1, 2009): 210–216.
Lange, P. G. & Mizuko, I. (2010). In: Hanging Out, Messing Around, and Geeking Out. MIT Press. Lehrer, J. (2012). Groupthink. The New Yorker, January 30, 2012. Retrieved from e%C2%A4tPage=all.
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Takeuchi, H., Taki, Y., Hashizume, H., Sassa, Y., Nagase, T., Nouchi, R., & Kawashima, R. (2011). Failing to Deactivate: The Association Between Brain Activity During a Working Memory Task and Creativity. NeuroImage 55, no. 2 (March 15, 2011): 681–687.
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Tippett, K. (2013). Creativity and the Everyday Brain - Transcript Rex Jung (May 2, 2013). On Being. Retrieved from
Turak, August (2011), Can Creativity Be Taught? Retrieved from

Chapter Two

What Is Creativity?

Adams, J. L. (1986). The Care and Feeding of Ideas: a Guide to Encouraging Creativity. Reading, Mass.: Addison-Wesley.
Amabile, T. M. (1983). The Social Psychology of Creativity. New York: Springer-Verlag.
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Berns, G. (2008). Neuroscience Sheds New Light on Creativity. Fast Company. Retrieved from
Boehlke, S. (2008). The Politics of Creativity™: Four Domains for Inquiry and Action by Leaders in R&D1. Creativity and Innovation Management. 17, no. 1: 77–87.
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Bronson, P. & Merryman, A. (2010). The Creativity Crisis. Newsweek Magazine. Retrieved from
Cameron, J. (2002). The Artist’s Way: A Spiritual Path to Higher Creativity. Penguin Putnam Inc, San Francisco, CA.
Csikszentmihalyi, M. (1996). Creativity: Flow and the Psychology of Discovery and Invention. New York: HarperCollins Publishers; New York, NY.
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C2-MTL, Commerce and Creativity Conference (2013), Montreal, “C2MTLbrochu...

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