- 204 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Harness your creative potential!
Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life.
Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you:
"This book represents an important contribution to our growing understanding of creativity in professional practice. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding." --W. Glenn Griffin, Ph. D., Associate Professor of Advertising, The University of Alabama and co-author of The Creative Process Illustrated
"A resource not only for industry innovators, but also for academic mentors who aim to provide rich learning environments for creative leaders of the future." --Joann M. Montepare, Professor of Psychology, Lasell College
Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life.
Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you:
- Develop critical understanding of concepts, theories and trends in creativity
- Learn how to develop and apply creative concepts and strategies within today's competitive business environment
- Brainstorm, analyze and evaluate innovative ideas and solutions
- Empower your team's creative process
- And much more
"This book represents an important contribution to our growing understanding of creativity in professional practice. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding." --W. Glenn Griffin, Ph. D., Associate Professor of Advertising, The University of Alabama and co-author of The Creative Process Illustrated
"A resource not only for industry innovators, but also for academic mentors who aim to provide rich learning environments for creative leaders of the future." --Joann M. Montepare, Professor of Psychology, Lasell College
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Breakthrough Thinking by Thomas Vogel in PDF and/or ePUB format, as well as other popular books in Design & Decision Making. We have over one million books available in our catalogue for you to explore.
Information
References:
Introduction
El-Murad, J., & West, D. C. (2004). The definition and measurement of creativity: What do we know? Journal of Advertising Research, 44, 188-201.
Iezzi, T. (2006, June 19). You really believe in creativity? Then stop talking and start doing. Advertising Age.
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White, A., & Smith, B.L. (2001). Assessing advertising creativity using the creative product emantic scale. Journal of Advertising Research, 41, 27-34.
Chapter One
New Truths about Creativity
Abraham, A., Pieritz, K., Thybusch, K., Rutter, B., Kröger, S., Schweckendiek, J., Stark, R., Windmann, S., & Hermann, C. (2012). Creativity and the brain: Uncovering the neural signature of conceptual expansion. Neuropsychologia, 50(8), 1906–1917.
Adolphe, B. (2001). The Origins of Creativity. USA: Oxford UP.
Baird, B., Smallwood, J., Mrazek, M. D., Kam, J. W. Y., Franklin, M. S., & Schooler, J. W. (2012). Inspired by Distraction: Mind Wandering Facilitates Creative Incubation. Psychological Science, 23(10), 1117–1122.
Berdyaev, N. (1999). Salvation and Creativity (Fr. Stephen Janos, Trans.). Retrieved from http://www.berdyaev.com/berdiaev/berd_lib/1926_308.html.
Brown, R. W. (2009). “Medieval Civilization: Lecture Notes.” http://www.uncp.edu/home/rwb/lecture_mid_civ.htm. Accessed July 4, 2013.
Catmull, E. (2008). How Pixar Fosters Collective Creativity. Harvard Business Review.
Culpepper, M. K. (2010). KEYS to Creativity and Innovation: An Adopt-A-Measure Examination. The International Center for Studies in Creativity. Buffalo State College. Retrieved from http://www.marykayculpepper.com/docs/keys-to-creativity.pdf.
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TEDxABQ - Rex Jung, (2011). Creativity and the Brain. Retrieved from http://www.youtube.com/watch?v=SWIXfNEDy3g&feature=youtube_gdata_player.
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Chapter Two
What Is Creativity?
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Bronson, P. & Merryman, A. (2010). The Creativity Crisis. Newsweek Magazine. Retrieved from http://www.thedailybeast.com/newsweek/2010/07/10/the-creativity-crisis.html.
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C2-MTL, Commerce and Creativity Conference (2013), Montreal, “C2MTLbrochu...
Table of contents
- Title Page
- Contents
- Dedication
- Introduction
- New Truths About Creativity
- What Is Creativity?
- Creative Thinking
- The Creative [Problem-Solving] Process
- Creative Thinking Methods and Techniques
- Evaluation of Ideas
- The Importance of Communicating Ideas Effectively
- Creativity and Place
- Creativity and Philosophy
- Maintaining a Flexible Mind
- Student Case Studies
- Creative Executive Profiles
- Endnotes
- References
- About the Author
- Acknowledgments
- Copyright