Make Your First Million In Network Marketing

Proven Techniques You Can Use to Achieve Financial Success

Mary Christensen, Wayne Christensen

• Publisher: Adams Media
• Year: 2001
• Print ISBN: 9781580624824
• eBook ISBN: 9781440519567
• Topic: Business
• Subtopic: Business General
• Index: Business

Network Marketing has seen a remarkable expansion of late, with entropreneurs benefitting from an unheralded demand for their services.
The authors of this book demonstrate proven techniques to achieve financial success in Network Marketing, which include:

• How to conduct successful business launch parties, party plans and business meetings.
• Breakthrough networking tips that get appointments booked.
• Practical advice on organising business finances, buying supplies, tracking expenses and balancing the books.
• Simple techniques to track customer needs, previous purchases, personality and lifestyle.

There is little doubt that Network Marketing techniques will become increasingly deployed in the business world, with the advent of online business and customer-focused selling, Make Your First Million in Network Marketing provides all the information needed to succeed in this field.

PART ONE

Own Your
Own Business,
Own Your
Own Life

CHAPTER 1
Is Network Marketing
Right for You?

This is a book about you. You’re probably reading it because you’re already in network marketing and want to know how to achieve more success and achieve your success more quickly and more easily.

Or perhaps someone has tried to recruit you, talking about an opportunity everyone except you seems to be actively involved in. Naturally, you’re curious, even a little skeptical, about the truth behind the claims of this seemingly magical way of making money.

Alternatively, you may want to know how you can become successfully self-employed, breaking away from the nine-to-five routine that you feel is robbing you of your life.

Whether you want to bring extra dollars into your household income every week, fit a career into your family life, or work from home and make the kind of income you secretly dream of but have never believed to be possible for you, you’ll find answers in this book.

People who say you can make a million dollars overnight in network marketing are talking hype, not substance. You can become a millionaire in this industry, but you will never make it without adopting two principles—and using them every day of your life.

The first is to pay consistent attention to your business. In other words, you can make a million dollars and more, but you will have to work for it.

The second, and most important, is to develop your ability to help other people become successful. More than anything else, this will determine the speed at which you make your first million.

What Is Network Marketing?

In its early days, network marketing was the darling of wildly enthusiastic entrepreneurs. And it still is. Today, however, some of the original companies are traded publicly on the New York Stock Exchange and NASDAQ, and blue-chip Fortune 500 companies are incorporating network marketing into their corporate strategies, endorsing it as a sound, strong, and successful way of doing business.

Recent years have brought dramatic changes in people’s lifestyles. Companies are downsizing, cities are becoming more congested, and values are changing. Two-income families are the norm rather than the exception. More and more people are making a lifestyle choice, closing the door on a corporate career and beginning to enjoy the quality of life available when working from home. The momentum of urban drift continues, leaving rural areas underserviced in retail choices.

And although network marketing is not dependent upon e-commerce, the dot-com revolution has made dramatic changes to the way all business is conducted. All of these developments bring ever increasing opportunities for people in the network marketing industry to sell direct to friends, family, and neighbors. Thus it has become easier for millions of men and women of all ages, educational levels, and backgrounds to succeed as independent salespeople.

This way of selling is variously known as network marketing, multilevel marketing, direct selling, and relationship marketing. Sometimes the companies involved give their system of selling other names, such as “Party Plan” and “Show Plan.”

Network marketing is built on a foundation of direct selling. Some think of it as a new way of doing things. But direct selling is simply and primarily the business of selling a product or service face to face, away from a fixed retail location. It’s the way business has been conducted since the beginning of time. It gives you the opportunity to be “in business for yourself, but not by yourself.”

By contrast, retailing, which involves staying in one place and hoping your customers will come to you, is relatively new. As a concept, retailing is under siege. Department stores and major retailers are finding it increasingly difficult to survive in a changing world. I am constantly amazed at the headstands and backflips the shopping malls are performing to attract and maintain retail traffic. Some malls have evolved into a series of entertainment centers, others have virtually become theme parks, complete with enormous tracts of land for car parking.

The retailer picks up the tab for trying to run a business in this environment, with high rents, restrictive contracts, and a lineup of competitors in close proximity.

No wonder everywhere you go you’re faced with empty storefronts, going-out-of-business sales, and “For Lease” signs.

Compare this to the environment offered to customers who buy direct, enjoying personal, face-to-face, in-home service that includes delivery right to their door.

These customers have no parking hassles, don’t suffer trailing tired kids through a shopping mall, and aren’t rushing around, squeezing shopping between work and other commitments.

Cleaning products, clothing, cookware, cosmetics, giftware, home appliances, home decorating accessories, life insurance, jewelry, nutritional supplements, and telephone and Internet services are popular choices for people buying directly from others on a one-on-one basis.

How It Works

Most direct-selling companies have expanded their marketing system to include an additional and significant point of difference to the simple act of face-to-face direct selling. This is where the industry picks up its network marketing, or direct marketing, name and where it offers the opportunity to earn an outstanding income.

In network marketing, as an independent salesperson (known in the industry as a distributor or independent business owner), you are encouraged by your company to recruit others and earn commissions or bonuses on their sales, in addition to your own.

You build a team of independent salespeople, known as your downline.

Imagine being able to develop and manage your own business, without the traditional overhead, administrative nightmares, and constraints. If you’re already in network marketing, you’ll know your income isn’t being eaten up by rent, staffing, inventory, and other costs associated with a retail business.

With a franchise, you would also be working to make an income for the franchiser and to pay your franchise fee. While network marketing carries one of the major benefits of a franchise, i.e., a clear, proven model on which to base your business, it can be operated with minimal start-up capital and relatively small ongoing overhead.

The real magic of network marketing comes when you have people in your downline who are also building a downline team of people who are also building a downline team of people who are also building a downline team …

People who are downline from you are not only working for themselves, but are also contributing to your income.

This building of a downline is known as duplication and it is here that the multilevel aspect comes in.

In the industry, duplication is sometimes described as the magic factor of five.

Put simply (purely as an example to illustrate how it works), you recruit five productive people who each recruit five productive people, and so on, five levels deep.

You work closely with your five people (you become their upline), training each of them to build their own strong downline. In turn, they keep duplicating in the same manner. Potentially you can have a team of thousands of people in your downline. When pooled together, the small bonuses the company pays you on the sales of each of them will add up to a big monthly bonus check for you. It’s that big monthly check, often in the tens of thousands of dollars, that drives the high achievers in this industry.

Looking ahead to the long-term future, a properly developed network marketing business can provide you with residual income from people you have recruited and trained, long after your direct involvement has finished. This continuing flow of residual income is a unique advantage of network marketing, unlike traditional wages that stop the day you stop working. Although you have to keep working and maintain a small level of involvement to receive ongoing payments, it is possible to virtually retire and yet still receive a good income from the business you have built up.

This Book Is about You

Although the principles and experiences I share with you apply to every aspect of direct selling, I have written this book primarily to help you succeed in network marketing. Rather than relying on luck or chance, you should learn the necessary skills to be an active part of your own successes.

This book will teach you the principles that will help you achieve what millions of people have already achieved—a successful career through applying the techniques and making them work. I have learned these principles in both the field and in the corporate head office, working firsthand with thousands of people in different countries, over 25 years. I have consulted with the management of a range of network marketing companies, who sell a wide diversity of products and services, and have found the principles apply universally. Follow them and you’ll discover that you can enjoy a career with rewards exactly equal to how hard—and how smart—you work.

This book is about working with yourself and with other people. It’s not about getting involved with pyramid schemes (which are illegal, as they should be). It’s not about motivating you to approach and sponsor large numbers of total strangers, or encouraging you to pester friends and family to the extent that they cross the street to avoid you.

You’ll learn how to build a solid network marketing business, without outlaying a large amount of money or carrying bulk quantities of product. A network marketing business that can be run from your own home, with unlimited potential, minimal overhead, positive tax advantages, and no bad debt risks.

This is a “How to Do It” book that will give you the guidelines to successfully grow your own network marketing business as a distributor or independent business owner—a business you can start even if you’re already employed. It will show you not only how to survive but how to thrive and achieve a lifestyle you would hardly dare dream possible.

Many successful people in network marketing started part-time before they operated their business full-time. In fact, for most people, I recommend this as the best way to start. For women who have chosen to leave the workforce to raise a family, network marketing provides a perfect bridge back to a two-income family.

If you have a partner who is able and willing to support you financially as you develop your business, seize the moment. When you achieve success, both of you will enjoy the wonderful lifestyle network marketing offers.

Millions of women and men throughout the world have already found that network marketing is perfect for them. The future offers unheralded opportunities as network marketing fits in perfectly with the new way of doing things. Network marketing frees us from the constraints of corporate life and the restrictions of a retailer’s ever lengthening opening hours. It allows us to do what matters—create a worthwhile income and still be able to spend time with our family and friends, doing the things we enjoy most.

The opportunities offered by network marketing are vibrant and expanding. The people who will thrive in network marketing over the years ahead are those who travel through life with an open mind, an ability to accept that things have changed and will keep changing. When confronted with these changes, keep your mind open to them. See prejudice for what it is—prejudging—mostly caused by ignorance or fear of the unknown. Prejudice against network marketing comes from those who feel threatened by it, those who have not taken the time to find out what it really is and those who doubt their own ability to succeed in a reward-for-results industry.

To my mind, you can’t have more compelling evidence of the future success of network marketing than its adoption by the dynamic Fortune 50...

Table of contents

• Cover
• Title Page
• Dedication
• Acknowledgments
• Contents
• Part One: Own Your Own Business, Own Your Own Life
• Part Two: Selling your Way to Success
• Part Three: Building Your Business Base
• Part Four: Developing Your Downline
• Part Five: Going for Your Goals
• Part Six: There’s no Business Like show Business
• Part Seven: Million-Dollar Leadership
• Part Eight: The Magic in You
• Appendix 1:Members of the United States Direct Selling Association    (USDSA)
• Appendix 2:Members of the World Federation of Direct Selling    Associations (WFDSA)
• About the Authors
• Copyright