Ask any manager to identify what's different in the new economy, and they will tell you that markets are more crowded than ever before. As a result, it is harder than ever to attract and retain customer attention. Increasingly, fresh role models are needed to determine what it takes to prosper when customers are the most precious resource. THE NEW MARKET LEADERS provides exactly that, by examining the exciting, unorthodox companies dominating the market and revolutionising business.
In this eye-opening and cutting edge book, renowned business strategist Fred Wiersema offers totally new guidelines for measuring a company's success. He explains why traditional measures, such as size of the company or total sales, are no longer adequate markers of a company's prowess or future prospects. By providing new sales growth and market value indexes, Wiersema shows readers how to recognise the movers and shakers in the industry, whether internet-based or more traditional. He identifies today's 100 most influential global businesses and explains what makes them so powerful. In today's fast-paced economy, no investor or manager can afford to ignore the practical strategies and highly applicable insights offered in this important book.
- 288 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover Page
- Title Page
- copyright page
- Dedication
- contents
- 1. Meet the New Market Leaders
- 2. Where Do They Lead?
- 3. Where Have All the Customers Gone?
- 4. Whatâs New About the New Market Leaders?
- 5. Discover the New Customers
- 6. Entice the Searchers
- 7. Case in PointâYahoo!
- 8. Reassure the Streamliners
- 9. Case in PointâEMC
- 10. Free Up the Delegators
- 11. Case in PointâSolectron
- 12. Team Up with the Collaborators
- 13. Case in PointâUPS
- 14. Take and Keep the Lead
- Appendix One: The Basis for the Research
- Exhibits: The Top 200 New Market Leaders The Non-U.S. Market Leaders
- Appendix Two: Spring 2002 Update
- Acknowledgments
- Index
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Yes, you can access The New Market Leaders by Fred Wiersema in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.