Can't Buy My Love
eBook - ePub

Can't Buy My Love

How Advertising Changes the Way We Think and Feel

  1. 368 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Can't Buy My Love

How Advertising Changes the Way We Think and Feel

About this book


"When was the last time you felt this comfortable in a relationship?"-- An ad for sneakers"You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad
Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3, 000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

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Information

Publisher
Free Press
Year
2012
Print ISBN
9780684866000
eBook ISBN
9781451698411
Topic
Social Sciences
Subtopic
Advertising
Index
Social Sciences

Table of contents

  1. Cover
  2. Description
  3. About Jean Kilbourne, Ed. D
  4. Title Page
  5. Copyright
  6. Dedication
  7. Introduction: “A Girl of Many Parts”
  8. Chapter 1: “Buy this 24-Year-Old and get all his Friends Absolutely Free”
  9. Chapter 2: “In your Face 
 All Over the Place!”
  10. Chapter 3: “Bath Tissue is Like Marriage”
  11. Chapter 4: “Can an Engine Pump the Valves in your Heart?”
  12. Chapter 5: “Please, Please, You’re Driving Me Wild”
  13. Chapter 6: “The More you Subtract, the More you Add”
  14. Chapter 7: “Forget the Rules! Enjoy the Wine”
  15. Chapter 8: “What you’re Looking For”
  16. Chapter 9: “The Dream Begins as Soon as you Open the Door”
  17. Chapter 10: “In Life there are Many Loves, but Only One Grande Passion”
  18. Chapter 11: “You Talkin’ to Me?”
  19. Chapter 12: “Two Ways A Woman can Get Hurt”
  20. Chapter 13: “Relax. and Enjoy the Revolution”
  21. Notes
  22. Bibliography
  23. Acknowledgments
  24. Index

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Yes, you can access Can't Buy My Love by Jean Kilbourne in PDF and/or ePUB format, as well as other popular books in Social Sciences & Advertising. We have over one million books available in our catalogue for you to explore.