In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic.
With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.
In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.”
A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.
- 224 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover
- Dedication
- Chapter 1: The Racket Begins with a Jacket
- Chapter 2: The Lady Closes the Deal
- Chapter 3: Twists and Terms
- Chapter 4: Finding Assets Hiding in Liabilities
- Chapter 5: The Tao of Averages
- Chapter 6: Going with What We Got
- Chapter 7: Tropics in the Cold, Hard World
- Chapter 8: In Surplus We Trust
- Chapter 9: Propaganda: Handle with Respect
- Chapter 10: Pros and Cons
- Chapter 11: Details, Details
- Chapter 12: Jeito!
- Chapter 13: When All Else Fails, Expand
- Chapter 14: Her Majestyās Leftovers
- Chapter 15: Now, Thereās an Idea
- Chapter 16: Khaki, the Denim of the Eighties
- Chapter 17: Falling into The Gap
- Chapter 18: A Line of Our Own
- Chapter 19: Ask Not Why but Why Not?
- Chapter 20: āDr. and Mrs. Livingstone, I Presume?ā
- Chapter 21: Raising a Republic
- Chapter 22: The Muse of Travel
- Chapter 23: Size Matters
- Chapter 24: Money Knows Best
- Chapter 25: Coup
- Acknowledgments
- Photograph and Illustration Credits
- About the Authors
- Endnotes
- Copyright
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Yes, you can access Wild Company by Mel Ziegler,Patricia Ziegler in PDF and/or ePUB format, as well as other popular books in Business & Fashion Design. We have over 1.5 million books available in our catalogue for you to explore.