We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.
Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He’ll explain:
• How to minimize barriers between the shopper and a sale.
• How marketers can connect and, more important, reconnect with loyal shoppers.
• The technology available now—and what’s coming soon—and how to pick a solution that will deliver results.
But like Blink or Freakonomics, this isn’t just a book for businesses. It’s also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that’s modifying people’s actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing—and what we can do to better harness this opportunity—will find this book to be essential reading.
- 228 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Information
Table of contents
- Cover
- Back Cover
- Description
- Title Page
- Copyright Page
- Acknowledgments
- Contents
- Introducing the Homunculus Handheld
- Chapter 1: Little Store on the Prairie
- Chapter 2: The History of the Mobile Shopper
- Chapter 3: When to Pop the Commerce Question?
- Chapter 4: Mobile Commerce: No One’s Home
- Chapter 5: Mobile Commerce: Knock Knock
- Chapter 6: Cracking Bricks and Mortar
- Chapter 7: Advertising on the Commerce Channel
- Chapter 8: Mobile Rules to Build By . . .
- Footnote
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Yes, you can access The Impulse Economy by Gary Schwartz in PDF and/or ePUB format, as well as other popular books in Business & Business Etiquette. We have over 1.5 million books available in our catalogue for you to explore.