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About This Book
Starting up your own business can be an exciting yet daunting venture, with many different aspects to consider. The case studies, interviews, debates and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They cover areas such as marketing and finance, address legal issues and tackle aspects of the day-to-day running of a business, from time management to the effective use of social media and ensuring integrated thinking. This ebook also includes chapters and excerpts from best-selling BCS books such as 'Working the Crowd', 'Master the Moment' and "A Manager's Guide to IT Law".