- 178 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Engaging with social media such as Facebook and Twitter is now a key part of global business communications. Blogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or campaign. It includes: sites and blogs for networking; social media brands and reputation; legal issues. This new edition covers the latest thinking, practices and technology such as Google+.
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Information
Publisher
BCS, The Chartered Institute for ITYear
2012Print ISBN
9781780171265
Edition
2eBook ISBN
9781780171289
Table of contents
- Front Cover
- Half Title
- BCS
- Title Page
- Dedication
- Contents
- List of figures
- Author
- Acknowledgements
- Glossary
- 1. WHY DO WE WANT A SOCIAL MEDIA STRATEGY?
- 2. THE NEW WAY OF COMMUNICATING
- 3. YOUR SOCIAL MEDIA SUCCESS PLAN
- 4. THE TOOLS OF THE NEW WEB
- 5. NETWORKS
- 6. THE ONLINE BRAND
- 7. BRAND IMPACT AND BRAND SUCCESS
- 8. CONNECTIONS AND REPUTATION
- 9. DISCOVERY
- 10. SCALING NETWORKS
- 11. RELATIONSHIPS AND ENGAGEMENT
- 12. AMPLIFYING YOUR MESSAGE
- 13. WHERE IS IT ALL GOING?
- Notes
- Back Cover
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Yes, you can access Working the Crowd by Eileen Brown in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over 1.5 million books available in our catalogue for you to explore.