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The global author: Control, creative constraints, and performative self-contradiction
Thomas Elsaesser
The author: Impossible and indispensable
There are many reasons why the concept of the auteur, as it applies to the film director, should not be carried over into the twenty-first century. First of all, because it has always been a contested notion, serving sometimes highly polemical and partisan agendas under unique historical circumstances (e.g. first in post-war Europe, then in 1970s Hollywood). Secondly, while it was strategically useful when helping film and cinema studies gain a foothold in the academy by modeling itself on literary studies and art history, this objective had been (over-)achieved by the mid-1980s, by which time the historical conditions of the original auteur theory (i.e. validating Hollywoodâs popular art by employing high-culture criteria) also no longer applied. Throughout the 1980s and into the 1990s, film-, media-, and cultural-studies programs were eagerly inaugurated everywhere in higher education, in order to come to the rescue of humanities departments and to provide training for the ever-expanding âcreativeâ media industries.
Cultural studies in particular had little need of the individual author, having shifted attention from creation and production to reception and spectatorship: works of art as well as of popular culture (which meant art cinema and the mainstream) were assumed to be social texts carrying ideologically encoded messages, and thus had larger systems, e.g. capitalism or patriarchy, as their âauthors.â Such deconstructions (and âdeathsâ) of the author were theoretically supported by no less authoritative authors than Roland Barthes and Michel Foucault, who in turn provided models of analysis that supported close readings of specific texts without resorting to self-expression, intentionality, or individual moral and legal accountability.1
No doubt, there are even more pertinent philosophical reasons why authorship is such a vexing problem for a popular and collaborative art such as the cinema, and why it should be dropped from the list of important topics, quite apart from the industrial and capitalist context in which filmmaking has invariably taken place.2 None of these critiques are new nor have they been laid to rest,3 yet precisely because even art cinema has become thoroughly pervaded by market considerations, the author debate deserves another look. Given that the film director as author, and the author as auteur have survived even the most well-founded set of counter-arguments, one can only conclude that being philosophically problematic and conceptually vague merely reinforces the authorâs indispensability, both as a reality and as a concept. In fact, more than ever, (film) authorship is taken for granted, filling an evident gap by fulfilling its âauthor-functionâ (Foucault), which at its most basic rests on the assumption that the work (the film) in question possesses a degree of coherence and purposiveness, which convention and the need for meaning like to attribute to a nameable instance and an originâthe author.4 This author-function was initially more important to film critics and scholars than to the directors themselves (many Hollywood veteran directors were baffled and amused, before they became flattered and intrigued by the French politique des auteurs). Responding to such disconnect between person and function, authorship was redefined as implicit and inferred, rather than expressive and embodied. The author, famously, became an âeffect of the text,â a ânecessary fiction,â a projection and over-identification by the enthusiastic cinephile, requiring one to carefully (and ontologically) separate John Ford from âJohn Fordââthe latter the sum of the narrative structures and stylistic effects that the critic was able to assemble around a body of work âsignedâ by a given director. Yet in subsequent decades, as the director as auteur increasingly became a fixture of the popular mediaâs general personality cult, the author began doing duty not only as the (imaginary or real) anchor for presumed, perceived, or projected coherence, but was actively deployed as a brand name and marketing tool, for the commercial film industry as well as in the realm of independent and art cinema.
Questions of access and control
Adding the word âglobalâ to âauthorâ reflects this shift of register which raises the stakes, and acknowledges that âglobalâ applies to both Hollywoodâs global reach and coverage, and to world cinema and transnational cinemaâterms that have all but replaced the labels âart cinemaâ and âindependent cinemaâ (where the author as both function and person survived the longest without being either contested critically or seen as tainted by commercialism). Globalizing auteurism is therefore the inevitable consequence of art cinema now being part of the market, and of the urgent need to re-situate the old debates in an enlarged context. Concerning the latter, however, I follow the lead of those writers who have narrowed the question of authorship in cinema down to the issue of control:
Control, of course, can be exercised in many different ways: organizational, financial, political, artistic, and intellectual, and many of these types of control are indeed involved in the making, marketing, distributing, and âowningâ of a film. Not all of these forms of control need to fall to the same physical individual, or indeed any individual, given the abstract nature of some of the controlling forces and functions at work. I have elsewhere argued that contemporary Hollywood should be understood within such an extended, âreflexive,â authorial dynamic of providing âaccess for allâ at the same time as âkeeping control.â Which is to say, Hollywood sets out to make films that are formally and intellectually accessible to as wide as possible a range of audiences, diverse in language, race, religion, region, and nationality, all the while trying to control not only legal ownership and property rights and the platforms of distribution and exhibition, but also steering the scope of interpretations and forms of (fan-)appropriation thanks to a combination of (textual) structured ambiguity and (paratextual) feedback loops.5 By way of example, I examined the authorial persona of the director James Cameron and the narrative structure of his most successful film, Avatar (2009), arguing that both instantiate a convergence of these basically antagonistic forces of âaccessâ and âcontrol,â under the intensified conditions of a global market and an increasingly polarized political world (dis)order.6
One consequence to draw from this situation is that the author in the global context is both a construct and a person(ality). Being a locus of agency (control) as well as a focal point of projection (access), he/she is positioned at the intersection of a theoretical impossibility and a practical indispensability. A figure of contradiction as well as a construct, the global author exists within antagonistic forces, whose effects need not work against each other, but can be harnessed so as to re-energize rather than block the different levels of circulation in play. It aligns authorship with other aspects of globalization, where multiple variables are simultaneously interacting with each other, where traditional categories of linear cause-and-effect chains have opened up to recursive network effects, and where our idea of autonomy, i.e. single source, rational agency is complicated by models of distributed agency, contingency, and mutual interdependence. These ârhizomaticâ tendencies are reinforced by electronic communication and the internet, whose architecture is the very site of simultaneous, multi-directional, reciprocal, recursive, and looped interactions.
Similarly âdistributed,â antagonistic and yet interdependent forces are typical of todayâs cinema as a whole, thriving as it does between ostensibly incompatible identities of big-screen spectacle, digital video disk, and download file, with viewers effortlessly switching between online viewing and visits to the local multiplex, and with the culture at large treating âthe cinemaâ as part of the urban fabric and âthe cinematicâ as part of our collective memory and imaginary. In these contexts and definitions the author does not seem to be crucial to the system, being only one of the pieces of information and markers of recognition by which audiences identify a film as worthy of their attention.
More significant and symptomatic is the authorâs place in that other network which competes with and complements global Hollywood: the film festival network. Its nodes are no longer merely in Europe (Cannes, Venice, Berlin, Rotterdam) but extend to North America (Toronto, New York, Sundance, Telluride), Africa (Ouagadougou), Latin America (Buenos Aires, Sao Paulo), and Asia (Busan, Hong Kong, Shanghai, Mumbai). As has been evident for some time, it is at these festivals that the auteur is the only universally recognized currency, yet this currency is stamped and certified at very few of the worldâs many festivals, with Cannes (and France) still the decisive place for authenticating internationally recognized auteurs.
The idea that auteurs are constructs of the festivals merely underscores and makes more historically specific the point made earlier about the problematic status of cinematic authorship, insofar as the discursive construct auteur is now doubled by an institutional construct under the control of the film festival system. In another sense, however, calling respected directors of great films âconstructsâ is both counter-intuitive and demeaning, yet it can also become subversively productive, if it opens up a number of otherwise unrecognized contradictions, which filmmakers themselves have recognized as challenges and (sometimes welcome) opportunitiesâhaving to do with autonomy and forms of agency that turn the question of control inside out. This is what I intend to illustrate by introducing two distinct but complementary notionsâthat of creative constraint and of performative self-contradiction, which together outline potentially productive counter-strategies from within the system, rather than continuing to pursue (increasingly ineffective) oppositional stances from without.
On the face of it, the extraordinary dependency of most of the worldâs non-Hollywood filmmakers on festivals for validation, recognition, and cultural capital makes a mockery of the term âindependence.â Yet it is a reminder that the festivalsâ increase in power does not sit easily on them either, since it contradicts the very purpose of the festivals, namely to celebrate film as art and to acknowledge the filmmaker as artist and auteurâall notions supposedly synonymous with autonomy. In other words, a dynamic of reciprocal dependencies is implicit in this relationship between auteur and festival, chief among these being that the festival, in order to fulfill its mission, has to encourage and even constrain the filmmaker to behave as if he/she was indeed a free agent and an autonomous artist, dedicated solely to expressing a uniquely personal vision, and thus to disavow the very pressures the festival has to impose. One such pressure, for instance, comes from the increasingly conflicted force field of schedules and dates, hierarchies, competition, and selection mechanisms into which the festival network places both the filmmakers and the festivals. With festivals being both portals and gatekeepers, both windows of attention and platforms for dissemination, a filmmaker has to plan and produce his/her film to fit the timetable of the respective festival, i.e. effectively making his/her film to measure, to order, and to schedule. In the case of established auteurs, the dilemma is aggravated by having to weigh loyalty against opportunity, when accepting a festival invitation: âWhat if I commit to Berlin in February and a month later, I hear that Cannes wants to show my film in May?â Festivals are in competition with each other over exclusive premieres, forcing filmmakers into yet another form of dependence.
Double occupancy, self-exoticism and âserving two mastersâ
Yet these examples may only scratch the surface of the kinds o...