eBook - PDF

Mass Media Research

Name: Mass Media Research
ISBN: 9781285499796

Roger Wimmer,

Joseph Dominick,

English
PDF
Available on iOS & Android

eBook - PDF

Mass Media Research

Roger Wimmer,

Joseph Dominick,

About this book

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Packed with study and review tools to help you maximize your course success, the Tenth Edition delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It fully integrates social media coverage, ethics, and the impact of merging technology on mass media research. It also provides expanded coverage of online research, the impact of tablets on readership, new advertising channels, social media message analytics, and much more. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.

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Yes, you can access Mass Media Research by Roger Wimmer, Joseph Dominick in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.