New Studies in Multimodality
eBook - PDF

New Studies in Multimodality

Conceptual and Methodological Elaborations

  1. 312 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

New Studies in Multimodality

Conceptual and Methodological Elaborations

About this book

Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.

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Yes, you can access New Studies in Multimodality by Ognyan Seizov, Janina Wildfeuer in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistics. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half-title
  3. Title
  4. Copyright
  5. Contents
  6. List of Figures
  7. List of Tables
  8. Notes on Contributors
  9. Preface
  10. 1. Introduction: Rethinking Multimodality in the Twenty-first Century
  11. 2. Vectors
  12. 3. The “Same” Meaning across Modes? Some Reflections on Transduction as Translation
  13. 4. Modeling Multimodal Stratification
  14. 5. Understanding Multimodal Meaning Making: Theories of Multimodality in the Light of Reception Studies
  15. 6. Approaching Multimodality from the Functional-pragmatic Perspective
  16. 7. Audio Description: A Practical Application of Multimodal Studies
  17. 8. Multimodal Translational Research: Teaching Visual Texts
  18. 9. “Wikiganda”: Detecting Bias in Multimodal Wikipedia Entries
  19. 10. Exploring Organizational Heritage Identity: The Multimodal Communication Strategies
  20. 11. The “Bologna Process” as a Territory of Knowledge: A Contextualization Analysis
  21. 12. Afterword: Toward a New Discipline of Multimodality
  22. Author Index
  23. Topic Index