Making an Impact Online
eBook - PDF

Making an Impact Online

Creating a Website That Really Works...Without Breaking the Bank

  1. 208 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Making an Impact Online

Creating a Website That Really Works...Without Breaking the Bank

About this book

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!

This revised edition shows the way, covering topics such as: Choosing the right domain name, Smartening up a basic website, Driving traffic to your website, Analysing web traffic, Affiliate marketing, Search engine listings/optimisation, Taking advantage of free (and safe!) software and training, Relationship networking, Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, Instant Messaging and Espotting.

''All in all this is an excellent introduction for those thinking of setting up their business website, either doing the work themselves or getting in professional developers.'' Professional Manager

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Yes, you can access Making an Impact Online by Antoin O Lachtnain in PDF and/or ePUB format, as well as other popular books in Commerce & Petite entreprise. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Contents
  2. Introduction
  3. 1. Creating an effective Internet strategy
  4. 2. The basics: sort out a domain name, an e-mail account, a website, and get selling
  5. 3. Marketing your website
  6. 4. Building the ‘back end’ of your Internet business
  7. 5. Make your business more efficient with the Internet
  8. 6. Strategies for a small business on the Internet
  9. Conclusion: It’s time for small businesses to think big
  10. Index