Critical Semiotics
eBook - PDF

Critical Semiotics

Theory, from Information to Affect

  1. 201 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Critical Semiotics

Theory, from Information to Affect

About this book

Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body's capacity to act or engage with others. In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world?

Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. In this book, Gary Genosko delivers a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn.

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Information

Publisher
Bloomsbury Academic
Year
2016
Print ISBN
9781472596369
Edition
1
eBook ISBN
9781472596390
Topic
Languages & Linguistics
Subtopic
Linguistic Semantics
Index
Languages & Linguistics
The 
fundamental 
problem 
of 
communication 
is 
that 
of 
reproducing 
at 
one 
point 
either 
exactly 
or 
approximately 
a 
message 
selected 
at 
another 
point. 
Frequently 
the 
messages 
have 
meaning
; 
that 
is 
they 
refer 
to 
or 
are 
correlated 
according 
to 
some 
system 
with 
certain 
physical 
or 
conceptual 
entities. 
These 
semantic 
aspects 
of 
communication 
are 
irrelevant 
to 
the 
engineering 
problem. 
The 
signiïŹcant 
aspect 
is 
that 
the 
actual 
message 
is 
one 
selected 
from 
a 
set 
of 
possible 
messages.
(
SHANNON
1948: 
379
)
A
-signiïŹcation, 
understood 
in 
its 
most 
general 
sense 
as 
any 
semiotic 
that 
dissociates 
itself 
in 
some 
manner 
from 
a 
meaning 
component, 
or 
considers 
meaning 
to 
be 
an 
irritant, 
has 
an 
approximate 
birthdate 
in 
the 
postwar 
years 
of 
the 
late 
1940s. 
The 
moment 
when 
information 
theorist 
Claude 
Shannon 
contrasted 
an 
everyday 
deïŹnition 
of 
information 
based 
on 
semantic 
content 
with 
a 
technical 
one 
based 
on 
uncertainty, 
the 
so-called 
irrelevance 
of 
meaning 
for 
communication 
understood 
as 
an 
engineering 
problem 
was 
born. 
This 
bold 
move 
away 
from 
content 
did 
not 
hold 
for 
very 
long. 
Shannon’s 
colleague, 
Cold 
War 
bureaucrat 
of 
big 
science 
Warren 
Weaver, 
1
From 
Information 
Theory 
to 
Félix 
Guattari’s 
A-signifying 
Semiotics

Table of contents

  1. Cover
  2. Contents
  3. Introduction
  4. 1 From Information Theory to FĂ©lix Guattari’s A-signifying Semiotics
  5. 2 Jean Baudrillard’s Anti-semiology
  6. 3 Delineating Info-commodities in the Age of Semiocapitalism
  7. 4 Michel Foucault’s Special Semiotic Characters: Obstacle-signs
  8. 5 Jean-François Lyotard’s Tensor Signs and the Passage to Affect
  9. 6 A Toolbox for Critical Semiotics
  10. Conclusion
  11. References
  12. Index

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