eBook - PDF

New Mythologies in Design and Culture

Name: New Mythologies in Design and Culture
ISBN: 9781474277716

Reading Signs and Symbols in the Visual Landscape

Rebecca Houze,

272 pages
English
PDF
Available on iOS & Android

eBook - PDF

New Mythologies in Design and Culture

Reading Signs and Symbols in the Visual Landscape

Rebecca Houze,

About this book

Taking as its point of departure Roland Barthes' classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies.

Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it.

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Yes, you can access New Mythologies in Design and Culture by Rebecca Houze in PDF and/or ePUB format, as well as other popular books in Design & Design Allgemein. We have over one million books available in our catalogue for you to explore.