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Basic Marketing Research
Leeds University Business School
Manoj Malhotra
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- 688 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
No longer available
Basic Marketing Research
Leeds University Business School
Manoj Malhotra
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Table of contents
Citations
About This Book
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
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